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THQ Named Nickelodeon's Master Interactive Licensee Through 2010

Companies Renew One of Industry's Most Prolific Relationships

Companies Announce Key Brands for Fiscal 2006

CALABASAS HILLS, Calif. - Oct. 25, 2004 - Nickelodeon, a division of Viacom Inc.'s (NYSE:VIA) (NYSE:VIA.B) MTV Networks, and THQ Inc. (NASDAQ:THQI) today announced that they have extended their long-standing master interactive licensing agreement through 2010. The exclusive worldwide partnership grants THQ rights to continue to publish games based on all existing and future animated TV and movie properties targeting kids ages 6-14 across all viable game systems.

"Since the inception of our partnership in 1998, THQ and Nickelodeon have pioneered kids gaming, releasing six number one titles and selling through more than 20 million units worldwide," said Leigh Anne Brodsky, President, Nickelodeon and Viacom Consumer Products. "THQ has been a great partner to date and we look forward to building our videogame business into an even more important category for Nickelodeon."

"As proud as we are of our many achievements over the years, we are even more excited about what the future of this partnership holds," said Brian Farrell, President and CEO, THQ. "Nickelodeon's ability to identify, develop and market the best content for kids is unparalleled. We are thrilled with the ongoing success of brands like SpongeBob SquarePants and our jointly developed 'Tak' property and look forward to growing our business with the launch of several new Nickelodeon properties including Barnyard and Danny Phantom."

THQ and Nickelodeon Successes:

THQ and Nickelodeon first partnered for the 1998 release of Rugrats for the original PlayStation. Since then, the two companies have launched games based on more than 10 leading Nickelodeon brands in the interactive space including Jimmy Neutron, Nicktoons, The Fairly OddParents and the ubiquitous SpongeBob SquarePants. Through their unprecedented "games first" agreement, THQ and Nickelodeon launched original cross-media property "Tak and the Power of Juju" in October 2003 followed by its sequel "Tak 2: The Staff of Dreams" earlier this month. The two companies look forward to the worldwide cross-platform release of "The SpongeBob SquarePants Movie," to coincide with the first ever SpongeBob SquarePants theatrical release, this holiday. THQ develops and publishes wireless content based on selected Nickelodeon properties through a separate agreement with

THQ and Nickelodeon Announce 2005/2006 Key Brands:

THQ and Nickelodeon's fiscal 2006 line-up includes SpongeBob SquarePants, The Fairly OddParents, Nicktoons and Tak across multiple platforms; as well as games based on Paramount Pictures and Nickelodeon Movie's holiday 2005 theatrical release, The Barnyard Movie. The two companies will also release games based on Danny Phantom and everGirl.

For more information about upcoming THQ and Nickelodeon projects, as well as THQ's other initiatives, please visit

About Nickelodeon

Nickelodeon, which is celebrating its landmark 25th anniversary this year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 88 million households and has been the number-one-rated basic cable network for nine consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

About THQ

THQ® Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including PC CD-ROM, wireless devices, and those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft. The THQ web site is located at THQ and the THQ logo are trademarks and/or registered trademarks of THQ Inc.

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including but not limited to expectations and projections related to its agreement with Nickelodeon, and are based upon management's beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward looking statements, including, but not limited to economic, competitive and technological factors affecting the operations, markets, products, and pricing of THQ. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its and Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2004, and particularly the discussion of risk factors that may affect results of operations set forth therein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

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