If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

THQ hails uDraw momentum

Wii peripheral helps push shares up 32%

Early signs point to THQ's art tablet accessory for Wii, uDraw, as being a sales success.

The publisher is not releasing figures as yet, but has enjoyed a dramatic leap in its share price since the $70 peripheral's release on November 14.

At the start of the month THQ's shares had dipped to a recent low of $3.90, but yesterday were up 31.8 per cent to $5.14 - the company's highest value since June.

THQ is known to have produced 1.3 million uDraw units, scaled up from 1 million after a positive retailer response.

Reuters reports that the accessory reached seventh in Amazon.com's videogame charts, in a period of strong competition from the likes of Black Ops and Kinect.

"U-draw is selling so well I'm afraid they'll rename the company THQ-Draw," joked THQ VP Danny Bilson on Twitter last night.

Tagged With
Author
Alec Meer avatar

Alec Meer

Contributor

A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.

Comments