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THQ CEO: No need for new consoles yet

Technology arms race "days are over" and broader audiences key - Farrell

THQ president Brian Farrell has refuted calls for a new generation of consoles.

"Frankly, the last thing I think the industry needs now is new hardware," the publisher's CEO told IGN. "You look at the games coming out on PlayStation 3 and Xbox 360 now and they look stunning."

"What's the proposition for the person shelling out the $300-$400 for the system and the $60 for a game, what is value proposition for that gamer?"

"Better graphics? They're pretty darn good now... Where it's going to be is in the play experience; richer stories, better characters, production values that are much more like movies."

"I think that's the direction, rather than technology and graphics. I think those days are over."

Pointing at the increased costs new consoles would entail for hardware-makers and game developer alike, he claimed that "to have an extended cycle with a broader audience I think, strategically, is exactly the right way to go.

"Move and Kinect are both designed to do that."

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Alec Meer: A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.
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