Friday 14 January 2005/... London, UK - Cartoon Network, the world's most widely distributed kids' animation channel, and Macrospace, the global provider of mobile games and mobile gaming services, today announced the global launch of 'Tom and Jerry Food Fight, a fantastic new game for mobile phones.
Building on the huge success of the first Tom and Jerry game (Tom and Jerry Cheese Chase), which has quickly become a top seller worldwide, this new game has been designed to appeal to mobile gamers old and new with simple controls and a bold, fun graphical style. In the game Jerry and his nephew Nibbles need your help as they raid the fridge for tasty treats. But watch out - Tom's got a few tricks up his sleeve that are sure to spell trouble for the two mischievous mice!
"Tom and Jerry are popular characters around the world, and we are delighted to add another mobile game based on their exploits to our growing portfolio of Cartoon Network branded games", said Kristian Segerstrale, VP of Production at Macrospace. "The simple but fun gameplay of this new title recalls the elegance of classic Game & Watch games, where the emphasis is on instant entertainment. This game has been developed to work on the widest range of handsets possible, meaning that mobile users around the world will be able to download and play Tom and Jerry Food Fight in seconds, whether they live in Beijing or Buenos Aires."
Mobile games based on Cartoon Network characters are part of the Cartoon Network Mobile channel, which extends the globally recognised Cartoon Network brand into a widely deployed, interactive and fun mobile content universe for cartoon fans around the world. Macrospace and Cartoon Network have worked closely to produce Java, i-mode and BREW versions of wireless games featuring Cartoon Network's cast of characters.
Visit http://www.macrospace.com/games/cn/ for a fully playable demo of the game as well as trailers, screenshots and other game information. 'Tom and Jerry Food Fight' is available for a wide range of devices, including all colour S30, S40 and S60 Nokias as well as selected Sony Ericsson, LG, Samsung, Siemens, NEC, Sharp and Motorola handsets. Versions for other devices will be available soon.
About Sorrent, Inc.
Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties including Atari, Viacom, Cartoon Network and FOX Entertainment. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode. Sorrent also develops and publishes mobile games under the Macrospace brand as well as offering a complete end-to-end mobile gaming solution via ProvisionX, the most widely deployed Java download service worldwide. Founded in 2001, Sorrent has attracted top tier venture capital firms including NEA, BA Venture Partners, Sienna Ventures and Globespan Capital Partners. For more information, visit www.sorrent.com.
About Cartoon Network
Cartoon Network, currently seen in 17 languages in 165 million homes in 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network showcases unique original ventures such as Codename: Kids Next Door, The Powerpuff Girls, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Cartoon Network also features Adult Swim, a late night block of animation for grown-ups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's website is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).
Cartoon Network currently distributes its wireless portfolio to more than 50 operators in over 30 countries, including Vodafone, T-Mobile, Telecom Italia, Verizon, AT&T, Bouygues, Sony Ericsson, Telstra, Starhub and Smartone.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
For more information please contact:
Tony Coles or Simon Smith-Wright
Barrington Harvey PR
Tel: +44 1462 456780
Marketing and Communications Manager EMEA
Tel: +44 (0) 20 7368 1122
Cartoon Network UK
Tel: +44 20 7693 1113