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The Ultimate Battle of the Sexes

Ladies and gents to face off in Wii game out on December 17th.

Mastertronic and dtp young introduce The Ultimate Battle of the Sexes on the Wii – the ultimate party game showdown!

Who makes the better driver, are men really the kings of the barbecue and are women the best at multitasking? It’s up to you to settle the argument once and for all and determine who will be the winner in the oldest battle of all: the battle of the sexes! With this minigame collection it’s up to the player to settle the eternal battle of the sexes. Do men have superior parking skills but go to jelly when trying to change a baby's nappy? Are all women shopping maniacs who burst into floods of tears watching a romantic movie? In The Ultimate Battle of the Sexes the player is able to banish these gender stereotypes forever... or find a grain of truth in them!

The idea is that men and women compete against each other in disciplines which are typical for their gender. The game can be played alone but is meant to be played as a party game in a mixed group of friends. During the games ‘shopping’, ‘insect killing’, ‘dancing’, ‘suitcase packing’, ‘catwalk’, ‘tending to the barbecue’ and ‘multitasking’, you play for high scores and various different trophies like the golden barbecue tongs or the golden high heel in order to make the other sex look silly. You can use one of five playable characters to hunt for points and compete against other people.

Mastertronic’s Sales Director James Cato comments, “We are very pleased to strengthen our relationship with dtp young working on this new venture. The Ultimate Battle of the Sexes is a fun way to finally get an answer to those eternal questions: Are men really completely inept at multitasking and are women incapable of parking a car?! This lively game is a real talking point and will definitely get the party started! It is one that the whole family will enjoy, regardless of age.”

The Ultimate Battle of the Sexes on Wii is out on 17th December and retails at £24.99.

For further details contact:

Kirsty Payne:

Beena Puri:

Mastertronic Group Ltd

1st Floor, 1 Benjamin Street

London EC1M 5QG


Tel: +44 (0) 20 7502 4450

About the Mastertronic Group Limited

Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the value retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently re-launched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing. The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004), a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing, to retail and digital distribution. More recently in 2006, Blast Entertainment was launched as part of the group and has rapidly become a leading video game company exclusively aimed at the younger end of the Children’s market. Blast develops new content based on recognised family friendly licenses from films, TV, classic characters and toys and publishes on a variety of formats including PlayStation 2, Nintendo DS and more recently, Nintendo Wii. In 2007 Just Flight, and its sister company Just Trains, the leading worldwide simulation specialists, were acquired by the group. Just Flight was established in 1995, and within three years became the world’s largest publisher of flight simulation software outside of Microsoft, with a reputation for high quality products, published by genuine enthusiasts. With casual gaming becoming more popular in the PC Market, Mastertronic launched Everyone Can Play in 2009, a casual gaming label dedicated to games that can be played by everyone and which combine simple rules and easy access with exciting and addictive gameplay. In the same year, Great Indie Games was launched - a new label created specifically to bring Independently developed games to a wider audience, with the critically acclaimed World Of Goo released as the debut title in July 2009.

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