Ubisoft will be talking about this deal until they're blue in the face.
This summer, the Smurfs make their first 3D trip to the big screen in The Smurfs. When the evil wizard Gargamel chases the tiny blue Smurfs out of their village, they tumble from their magical world and into ours – in fact, smack dab in the middle of Central Park. Just three apples high and stuck in the Big Apple, the Smurfs must find a way to get back to their village before Gargamel tracks them down.
The film is directed by Raja Gosnell. The producer is Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn, from a story by J. David Stem & David N. Weiss, based on the characters and works of Peyo.
Commenting on the announcement, Mark Caplan, Vice President, Consumer Products at Sony Pictures Consumer Products, said, “We look forward to continuing our work with Ubisoft in the video game space. The Smurfs video game will provide kids and families around the world with hours of enjoyment.”
“We’re thrilled to be working with Lafig Belgium and Sony Pictures on the Smurfs license. Our ongoing partnership with Sony Pictures Consumer Products allows us to create fun and entertaining video games based on some of the most popular family films,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “Ubisoft’s creative team is working hard on crafting the perfect video game experience that will appeal to new and old fans of The Smurfs.”
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009–10 fiscal year Ubisoft generated sales of 871 million euros. To learn more, please visit www.ubisoftgroup.com.
About the Smurfs
The story of the Smurfs – a property created by Peyo – started in 1958 with the creation of comic books which were later brought to the big screen and on television. Over the years, the little blue characters haven’t just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its 2009 worldwide hit, the mouth-watering 3D comedy Cloudy with a Chance of Meatballs, and the 2007 Academy AwardÒ nominated Surf's Up with a full slate of feature films including the live-action/animation hybrid film The Smurfs (3D) and the family comedy, Hotel Transylvania (3D). The division is also in production with Aardman Animations on their next two feature films, the CG animated family comedy Arthur Christmas (3D) and the stop-frame animated high-seas adventure, The Pirates! (3D). Open Season 3, a sequel to Sony Pictures Animation’s first film Open Season, is slated for release in 2011 for Sony Pictures Home Entertainment. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.
About Lafig Belgium S.A.
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.