If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

The Popular Gaming Franchise for Girls Sparkles With a Brand New Title, 'BRATZ(TM): Forever Diamondz(TM),' Scheduled to Launch This Fall

New Game Features the Highly Anticipated Fashion Dolls, 'BRATZ: Forever Diamondz,' and Brings the 'Girls With a Passion for Fashion'(TM) to the Nintendo DS(TM) for the First Time

AGOURA HILLS, Calif., May 8: THQ Inc. (Nasdaq: THQI) today announced "BRATZTM: Forever DiamondzTM" is expected to be available this fall for the PlayStation®2 computer entertainment system, Nintendo GameCubeTM, Game Boy® Advance and, for the first time, the Nintendo DSTM. The game will be based on the new "BRATZ: Forever Diamondz" fashion doll line, as well as the new "BRATZ: Passion 4 FashionTM -- Diamondz" DVD feature movie that are scheduled to launch at retail later this year. The "BRATZ: Forever Diamondz" video game will mark the second title under THQ's worldwide interactive agreement with MGA Entertainment, the manufacturers of the wildly popular BRATZ fashion dolls.

"THQ is thrilled with the success of last year's "Bratz: Rock Angelz" video game which has shipped more than one million units and was a top video game for girls in 2005," said John Ardell, director, global brand management, THQ. "The Bratz property is the perfect fit for the growing market of younger female gamers and we're excited to be working with MGA on a brand new title to coincide with their upcoming fashion doll and DVD movie launch."

"MGA is excited to work with THQ in adapting the upcoming line, "Bratz: Forever Diamondz," into an interactive video game adventure that fans of the dolls can enjoy," said Isaac Larian, chief executive officer, MGA Entertainment. "The success of last year's "Bratz: Rock Angelz" video game illustrates the popularity of the Bratz property, and we look forward to continuing that success with "Bratz: Forever Diamondz."

In "BRATZ: Forever Diamondz," YasminTM, CloeTM, SashaTM and JadeTM are back for a brand new adventure that sends them across the country in search of the hottest young fashion designer. Players will experience unique adventures through each of the four playable characters, while exploring detailed open world environments, to compete in the "America Rocks Fashion" TV show. Fans will discover brand new features including a figure skating competition and the ability to adopt a pet to train, dress, accessorize and showcase in competitions.

"BRATZ: Forever Diamondz" will be on display in THQ Booth No. 1324 in the South Hall of the Los Angeles Convention Center during the Electronic Entertainment Expo (E3) May 10-12.

About MGA Entertainment

MGA Entertainment, a consumer entertainment products company with headquarters in Van Nuys, California, manufactures innovative lines of proprietary and licensed products, ranging from fashion and mini-dolls to radio-controlled vehicles. Bratz was introduced in June 2001, and has since become one of the world's premier toy lines and girls lifestyle brands. The brand is also noted for having won a Family Fun magazine's Toy of the Year Award three years in a row. With over 400 licenses worldwide, Bratz brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories and so much more. Visit www.mgae.com, www.bratz.com

About THQ

THQ Inc. (Nasdaq: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Nintendo, Game Boy Advance, Nintendo DS and Nintendo GameCube are trademarks and/or registered of Nintendo.

All other trademarks are the property of their respective owners.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including but not limited to expectations and projections related to the release and features of "Bratz: Forever Diamondz" and are based upon management's beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward looking statements, including, but not limited to economic, competitive and technological factors affecting the operations, markets, products, and pricing of THQ. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2005, and particularly the discussion of risk factors that may affect results of operations set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Author
GamesIndustry International avatar

GamesIndustry International

Contributor

GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.