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The Masters are at work at E3!

Mastertronic exhibiting at E3, UK Pavillion

E3, the world's largest trade show for the computer games industry will be taking place on 9th-11th May at the Los Angeles convention centre. Mastertronic will once again be exhibiting at E3 and will be taking their place in the UK pavilion - Booth 2228, in the West Hall.

Mastertronic Games, have partnered with Disky, part of the Hermans group, to launch PS2 console value label, Blast! which will be aimed at the children's market. All products will be fully licensed and many of the key releases will be using child centric properties from the major Hollywood film studios, as well as licensed properties from more local sources. There are 16 releases planned for 2006, with the first instalment in July and a further 20 titles to follow next year. Games will retail at the impulse price point of £9.99/14.95. Sean Brennan, CEO of Blast! Entertainment will be available for meetings with new developers and licensors and will be looking for a North American distribution partner.

The Mastertronic Group owns leading European value publisher Mastertronic Games which incorporates key retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation) and PC Gamer Presents (a unique quality-assured brand in association with the leading games magazine publisher Future Publishing).

There are some exciting titles lined up for the Sold Out label for Q3 and Q4 including Colin McRae Rally 04, Tom Clancy's Rainbow six, Commando's 3 and Worms 3D which will retail at the value price of £4.99. Championship Manager 5, Conflict Global Storm and Total overdose make a debut in the value sector, retailing at £9.99. These titles will appear on the Group's M.A.D. label, which is reserved exclusively for titles that have sold over 100,000 units. Further titles are planned for the Group's PC Gamer Presents label, where the criteria for acceptance is a review score of 80% or above in the magazine, and which also retail at £9.99. Harley Homewood, Sales Executive for Mastertronic Games will be available for meetings with UK retailers and publishers.

Steve Cooke and Nick Garnell of mobile channel operator Mad4Games will be demonstrating the Company's B2C technology, acclaimed as "By far the best online purchasing experience" for mobile games (Darren Parker, COO, BT agilemedia) and chosen by, amongst others, leading high-street games retailer GAME Stores Group to power their mobile offering at www.game.net/mobile. MAD4Games' mFlare technology enables companies to manage, bill for and deliver quality-approved Java games direct to consumers. Check out the only mobile B2C channel dedicated to Java games distribution with integrated customer support, sales analysis and built-in marketing and promotions mechanics.

For more information on Mastertronic visit www.mastertronic.com

For more information on Sold Out visit www.sold-out.co.uk

For more information on Mad4Games visit www.mad4games.co.uk

For more information on E3 Expo visit www.e3expo.com

To book appointments please contact:

Harley Homewood (Mastertronic Games) harley.homewood@mastertronic.com.
Sean Brennan (Blast! Entertainment) sean.brennan@mastertronic.com
Steve Cooke (Mad4Games) stevec@mad4games.com

About Mastertronic Group Limited
Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label.
The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams.
The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing.
The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004) a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing to retail and electronic distribution. In addition, MAD 4 Games, a wireless channel for content delivery to mobile phones was established first quarter 2005.

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