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The Big Bluff

Multiplayer Facebook-based trivia with Texas hold 'em underpinnings.

LOS GATOS, Calif. - May 11, 2010

Think you’re good at trivia? Are you confident in your own knowledge to bet on whether or not you will know the answer against other players? Step into the Open Beta of The Big Bluff, a new game developed by himojo, an entertainment company and social games developer for the Facebook platform, and experience the thrill of online multiplayer trivia that integrates the mechanics of Texas Hold ’Em Poker. Playable within Facebook and on via Facebook Platform, the free-to-play online trivia game stands ready to pit your knowledge against others unlike any other trivia experience to date.

Upon logging in to your account, you will be given a purse of in-game currency to spend on virtual items for your avatar and at the tables. Step into a room and pull up a seat, where games of up to five players will already be in progress, 24/7.

Similar to Texas Hold ‘Em Poker, a dealer will display three cards in the community hand – the first displaying the question category, followed by two hints at the answer. Players will then have the option to match the pot to continue playing based on the cards shown. The fourth card displays another hint, while the fifth and final card displays the question that players must correctly answer. Fold at any point in the game if you’re not confident in the final question and answer, or bluff your way to the end and force your competitor’s hand. Call your opponent’s bluff and win bonus currency if they don’t know the answer.

“We've spent months experimenting with ways to combine the best aspects of trivia and Texas Hold 'Em Poker into one game and are pleased to finally offer early access to the Open Beta of The Big Bluff,” said Eric Arlt, Chief Executive Officer, himojo. “The game offers an online trivia experience through Facebook unlike anything else out there. Poker and Trivia are two huge activities that are beloved around the world and we look forward to everyone experiencing this new hybrid of the two games in a competitive, free-to-play and social environment.”

The Big Bluff Features:

• Facebook Platform – Play the game by logging into your Facebook account on either or on

• Real-time Online Multiplayer – Step into a room for five and watch opponents and friends play you live from across the table

• Chat System – Real-time chat during the game, allowing players to put on their poker face and play their bluff

• Customization – Access the dressing room and customize your avatar from head to toe with publicly available and exclusive items

• Virtual Currency – Earn in-game currency by winning a hand, daily check-ins and by purchasing with real-world money

• Global Leaderboard – Win rounds, build up your purse, unlock high-roller rooms and gain stardom by making it onto a central leaderboard

To start testing your trivia knowledge and betting big on your skill, visit the official The Big Bluff website at and log in using your Facebook information. Be sure to connect with us on our Facebook page at and follow us on Twitter@thebigbluff for daily trivia and giveaways.

About himojo

himojo, also known as Renovatio Media Group Inc., is a user-centric, technology-driven company, devoted to delivering the best of breed in social games and entertainment. Its flagship title, The Big Bluff, is a multiplayer Facebook game that blends mechanics of Texas Hold’em Poker with trivia, integrating various avatar customization features and virtual currency built on a microtransactions model. The title is scheduled for launch in Q2 of 2010, playable on both Facebook and The company was founded in 2010 by Hollywood and Silicon Valley veterans and is based in Los Gatos, California.

Quinn Wageman, Account Supervisor, TriplePoint PR on behalf of himojo

+1 (310) 587-9200

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