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The Art of Adventure…

Crayola® title drawing nearer to the European Nintendo DS™

Date: 18th Oct '07

Crave Entertainment and Ignition Entertainment is pleased to announce the European release of Crayola® Treasure Adventures for the Nintendo DS.

Become an adventurer and explore various exotic locations and meet new friends on your journey of discovery. Armed only with your treasure map and Crayola® crayons you must draw, colour and think your way through challenging obstacles, fun mini-games and exciting quests to reclaim the stolen colour crystals and restore colour to the world.

'Crayola® crayons has always been synonymous with creativity and fun, and have been part of everybody's childhood' said Peter Rollinson, Product Manager, Ignition Entertainment 'The Nintendo DS is the perfect platform for creativity on the go'

'We're very excited to partner with Ignition Entertainment and Crave Entertainment on this new videogame project," said Chuck Linden, managing director, Crayola Europe. "Crayola Treasure Adventures allows kids to be creative and adventurous through color and fun in a thought-provoking, developmental setting ~ that is what our brand is all about.'

Since its inception in 1903, the Crayola® brand has grown into one of the most respected and recognizable brands in the consumer marketplace. Today consumers equate the brand with colour, fun, quality and development--all the characteristics that are reinforced in their growing product line which includes crayons, markers, coloured pencils, paints, modeling compounds and craft and activity products for use in schools and homes. The brand has come a long way since the first box of 8 Crayola® crayons made its debut in 1903. Currently the company makes more than 100 different crayon colours as well as an array of materials to stimulate children's creative development -- while having fun!

An adventure that proves that the crayon is mightier than the sword.

Key Features:

Draw, colour and think your way through exotic locations and exciting adventures Transform your stylus into 120 authentic digital Crayola® crayons to colour with Be creative with over 100 pictures to colour in the digital colouring book Play mini games including Dot to Dot, Jigsaw Puzzles and Speed Colouring Experience beautifully created landscapes and colourful environments Earn rewards of bonus crayons and pictures throughout your adventure Restore colour to the world while making new friends along the way

Crayola® Treasure Adventures for the Nintendo DS is scheduled for release Q1 '08.

For further information please visit: www.ignitionent.com/crayola


For more information, please contact:

Peter Rollinson or Derek Reeve, Ignition Entertainment

01992 70 39 70

Peter@ignitionent.com Derek@ignitionent.com


Ignition Entertainment Limited, a UTV venture, is a software Developer & Publisher of handheld and console games. Created by a core team of industry veterans with the purpose of building upon their successful track record within the international Game Industry, Ignition's intent is to bring a fresh new approach to both the development & distribution of original gaming product.

Incorporated in April 2002 from a select group of smaller studios & publishers, Ignition continues its expansion. Considerable Intellectual Property Rights and a healthy back catalogue of established game titles & franchises provide the launch platform for many new ideas & concepts.

At the center of this is Digi-Guys, Ignition's wholly owned subsidiary - with its roots in Videogames & High End CGI, as well as Post-Production & VFX for movies. Based in its own high-end facility inside the world famous Ealing Studios (London, UK), the studio's remit is to push far beyond the confines of conventional 'next-gen' thinking and produce unique, innovative and platform leading Videogames & Digital content across all media, utilizing a broad spectrum of Game & Movie CG experience.

With its European HQ in Waltham Abbey (UK) and offices in Tokyo, Japan & Los Angeles, USA, plans are being drawn for the release of a number of innovative titles across all major Game Platforms during 2008/9.

UTV India HQ media group bought a 71 % stake in Ignition in 2007.

You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com

About UTV Software.

UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in four verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA.

UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures, along with Will Smith's Overbrook, have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair's "The Namesake" and under-Production M. Night Shyamalan's "The Happening". Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia.

In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India's largest Mobile Gaming company) and Ignition UK (Console Gaming), along with it having under production three of the largest animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.

In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of television programmes a week in multiple languages.

In Broadcasting, after its roaring success of its Kids Channel - Hungama TV to the Number 1 position in 18 months, UTV launches a bouquet of Channels including India's first Youth Entertainment Brand and related channels called "Bindass", a World Cinema Channel entitled "Olive" and a slue of other Channels to be announced soon. UTV will also create its own Distribution Bouquet for its channels.

More information on the group is available at www.utvnet.com


Based in Newport Beach, California, Crave Entertainment is a subsidiary of Handleman Company. Crave, a publisher of videogame entertainment products creates games for the major console platforms including PSP® (PlayStation®Portable) system, Nintendo DS, Game Boy® Advance, Nintendo GameCube, Wii, the PlayStation® game console, PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and the Xbox 360 video game and entertainment system from Microsoft. For more information about Crave Entertainment, please visit www.cravegames.com

Game ® 2007 Crave Entertainment, Inc. All rights reserved. Code ® 2007 Digital Concepts DC Studios Inc. All Rights Reserved. ® 2007 Crayola. Crayola, Chevron, Serpentine Oval Smile Design, Crayon Character are trademarks of Crayola used under license. Crave Entertainment and related logo, and Crave Games are either trademarks or registered trademarks of Crave Entertainment, Inc. in the United States and other countries. All other trademarks and copyrights are the property of their respective holders.


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