Speaking to GamesIndustry.biz at the Tokyo Games Show, Xbox VP Peter Moore has praised Nintendo's "innovation with the new [Revolution] controller", and reiterated the need for the industry to grow into new markets.
"I want to give kudos for Nintendo for its attempt at innovation with the new controller," Moore commented, saying that the new device would -"bring people in that, as Iwata-san said, are either lapsed gamers or gamers that are intimidated by the complexity of the controller."
In the second half of our interview with Microsoft's head of worldwide marketing and publishing for Xbox, which you can read on the site today, Moore went on to argue that the digital lifestyle functionality of Xbox 360 will offer non-gaming consumers a similar incentive to get involved in the market - and reiterated the company's controversial message from E3.
"We said at E3, we want a billion consumers touched in this next generation by our industry," Moore said. "That was an industry message. Certainly, we can see Nintendo rallying to that cry and reiterating what Robbie said on May 16th; I heard the same words come from Iwata-san of Nintendo yesterday."
He then revealed that Microsoft is also looking into ways ot make games on its platforms more simple and approachable, while still retaining a level of complexity that makes them difficult to master.
"We need to grow as an industry," he concluded. "Having a simplified controller is one tactic in what is a larger strategic battle we need to face to grow this business."
In this second half of the interview (click here to read the first half, which was published yesterday), Moore also discusses the company's relationships with Japanese publishers, and goes into depth about the firm's strategy for Xbox Live and downloadable content on the Xbox 360.