Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Test Drive Your Dream Car At Max Power Live

Atari's ground breaking racing game Test Drive Unlimited™ unveiled for the very first time at Max Power Live ™

London, England. 26th June 2006. Video games developer and publisher Atari today announced it is showcasing their highly anticipated racing game for Xbox 360, Test Drive Unlimited, at Max Power Live between 30th June and 2nd July 2006.

This is the very first time Test Drive Unlimited, will be on public display allowing visitors to get their hands some of the world's hottest cars and bikes made by the likes of Lamborghini, Ferrari, Ducati, Aston Martin, Pagani and lots more. Test Drive Unlimited will feature on thirty Xbox 360 pods, a super car will be featured on the main area and attendees will have the chance to win an Xbox 360 and white Sony PSP consoles every day of the show.

Attendees will also have the chance to have their picture taken with the Test Drive lovelies which can be claimed on a special 'Max Power Test Drive Unlimited' website where they can also win £1000 worth of Ben Sherman gear, a Pyramat gaming chair, High Definition televisions, and copies of what has been described by critics as one of the hottest games of 2006.

Packed with the world's most luxurious vehicles, more than one thousand miles of open Hawaiian roads, a challenging single player game and a host of online options, Test Drive Unlimited is the ultimate automotive gaming experience. Test Drive Unlimited is racing reinvented!

Test Drive Unlimited will be available on Xbox 360 in September 2006 and on PSP, PS2 and PC later in the year.

Test Drive Unlimited can be seen at stand 10440 at Max Power Live - Birmingham NEC Arena.

About Infogrames Entertainment and Atari

Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).

The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.

The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Matrix, Dragon Ball Z, Dungeons & Dragons, etc.).

For more information:

® 2005 Atari Europe SASU. All rights reserved.

About Eden Games

The second largest game development studio in France, Eden Games has achieved international recognition through the creation of games including V-Rally 1, 2 and 3, Need For Speed: Porsche, Kya: Dark Lineage and Titeuf. Base in Lyon, France, Eden Games is a wholly owned subsidiary of Infogrames Entertainment SA.

About Xbox 360

Xbox 360 is the next-generation video game and entertainment system that places gamers at the center of the experience. Available this holiday season in Europe, Japan and North America, Xbox 360 will ignite a new era of digital entertainment that is always connected, always personalized and always in high definition.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating and