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- West Coast Customs Take Atari's Breathtaking Hawaiian Racer For a Spin -

LONDON, UK - 3 July 2006 - From June 30th to July 2nd UK car magazine Max Power played host to one of the biggest shows of the year, Max Power Live, at Birmingham's National Exhibition Centre, and Test Drive Unlimited took centre stage, joined by world-famous West Coast Customs' Ryan and Alex. The ride-pimping specialists were blown away by the game after playing the demo downloaded from Xbox Live® Marketplace in May, but with Test Drive Unlimited stuffed to bursting with so many incredible cars it's questionable whether these rides actually need any pimping at all. Ryan and Alex spent time with the Atari team on the packed stand, talking to fans, brandishing their spectacular tattoos and posing for photos in front of the immaculate Lamborghini Gallardo, one of the mind-blowing automotive works of art featured in Test Drive Unlimited. Throughout the weekend 1000's of racing fans road-tested the game on 32 Xbox 360 game pods, hammering the control pads solidly driving a selection of the world's most desirable and exclusive vehicles head-to-head on the tropical open roads of Hawaii. In Test Drive Unlimited players live the jet set lifestyle, collecting and racing cars and bikes from the world's most exclusive manufacturers, and taking on opponents both on and offline to become the overall champion. Going on sale across Europe this September for Xbox 360, followed by PC, PS®2 and PSP this autumn, Test Drive Unlimited is racing reinvented. For updates, screenshots and trailers visit To find your photo taken on the stand at Max Power Live visit About Eden Games The second largest game development studio in France, Eden Games has achieved international recognition through the creation of games including V-Rally 1, 2 and 3, Need For Speed: Porsche, Kya: Dark Lineage and Titeuf. Base in Lyon, France, Eden Games is a wholly owned subsidiary of Infogrames Entertainment SA. About Xbox 360 Xbox 360 is the next-generation video game and entertainment system that places gamers at the center of the experience. Available this holiday season in Europe, Japan and North America, Xbox 360 will ignite a new era of digital entertainment that is always connected, always personalized and always in high definition. About Infogrames Entertainment and Atari Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR). The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries. The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Matrix, Dragon Ball Z, Dungeons & Dragons, etc.). For more information: ® 2006 Atari Europe SASU. All rights reserved. Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. # # #

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