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Telltale trims the bones of digital distribution

In an effort to accelerate the growth of episodic digital entertainment, Telltale has announced a new aggressive price-point for its Bone series of adventure games, designed to compete with sales of DVDs and other entertainment media.

In an effort to accelerate the growth of episodic digital entertainment, Telltale has announced a new aggressive price-point for its Bone series of adventure games, designed to compete with sales of DVDs and other entertainment media.

Telltale's first release in the series, which is based on Jeff Smith's million-selling nine-volume series of Bone books, was made available last autumn for a price more suited to traditional retail videogame prices. Effectively immediately, Bone: Out of Boneville and the forthcoming sequel, Bone: The Great Cow Race will be available for a significantly lower price point of USD12.99.

Troy Molander, Telltale COO, commented: "Our team has been working on a number of fantastic improvements to the Bone episodes over the past several months, including this new pricing model. We're creating a system that makes it incredibly easy for audiences around the world to tune in regularly for episodes of their favourite series at Telltale."

"We will expand the audience for games enormously by setting a price that competes directly with DVDs, music CDs, books and cable television," added Dan Connors, Telltale CEO. "The demand for downloadable episodic content continues to grow, and Telltale is providing a steady stream of rich, fully interactive digital experiences at the same price as traditional media which lack the interactive dimension."

The second episode of Bone is scheduled for release this month, and will be available for download via the Telltale website and through additional digital distribution partners. All future episodes in the series will be made available at the new lower price point, which the company firmly believes will attract a wider audience and grow the market for high quality, low priced digital content.

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