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Telltale Announces Episodic Gaming Pricing Model

New Wave in Digital Interactive Entertainment Carries a Price Tag of $12.99

SAN RAFAEL, CA, April 4, 2006 - Telltale, Inc., a rapidly growing digital entertainment pioneer, today announced a new pricing model for its titles that will accelerate growth for episodic digital entertainment. Effective immediately, all episodes in the Bone series that sell through Telltale's digital distribution channel will sell for $12.99, to align with current models in other entertainment media.

"We will expand the audience for games enormously by setting a price that competes directly with DVDs, music CDs, books and cable television," said Dan Connors, CEO of Telltale, Inc. "The demand for downloadable episodic content continues to grow, and Telltale is providing a steady stream of rich, fully interactive digital experiences at the same price as traditional media which lack the interactive dimension."

"Our team has been working on a number of fantastic improvements to the Bone episodes over the past several months, including this new pricing model," said Troy Molander, COO of Telltale, Inc. "We're creating a system that makes it incredibly easy for audiences around the world to tune in regularly for episodes of their favorite series at Telltale."

Telltale will release its second Bone episode, Bone: The Great Cow Race later this month. The first release in the series, Bone: Out From Boneville was released last Fall at a higher price point. As of today, the company is lowering all episodes in the Bone series distributed through its digital download channel to the new lower price of $12.99 each in line with the new structure.

The Bone games are available from Telltale's website bone.telltalegames.com, and other digital distribution partners.

About Bone Act 1: Out From Boneville - now available

Based on the popular graphic novels by Jeff Smith, Bone: Out From Boneville introduces cousins Fone Bone, Smiley Bone and Phoney Bone as their quest quickly begins. Through the desert, spooky canyons, lush forest, and other exciting locales, the Bones attempt to reunite after losing each other and discovering something is just not right in the world around them. This exciting and fun episode is perfect for all ages, or at least anyone with a sense of humor that likes games.

About Bone Act 2: The Great Cow Race - coming in April

The second Bone episode follows the continuing adventures of Fone Bone and his cousins as they go to the Barrelhaven county fair on the eve of the annual cow race. Phoney Bone is plotting to swindle the locals, while Fone Bone attempts to prove himself and win the heart of the fair Thorn, who has become infatuated with a rakish honey salesman. There are games, trickery, exotic foodstuffs, a daring rescue... and rumblings of something sinister in the offing. And, there's fun with cows.

About Bone

Jeff Smith's nine-volume Bone book series has sold over 1 million copies worldwide, with translations in 15 languages. Bone accolades and awards include both the prestigious 2005 Eisner Award and 2005 Harvey Award for Best Graphic Album. Scholastic, the world's largest children's publisher, began issuing the Bone books in color for the very first time in 2005. Scholastic has established a bi-annual release schedule for its 9 volume Bone series, with the fourth installment slated for a fall 2006 release.

About Telltale, Inc.

Telltale delivers Tales for Your Imagination - high caliber interactive entertainment, which features engaging stories, strong characters, and rich environments. A new era of interactive entertainment is emerging, with customers expecting more from their investment in play time. Telltale is developing and deploying cinematic quality animation and storytelling technologies, to create entertaining and exciting interactive adventures, which meet these new expectations.

Staffed with long time industry veterans, Telltale is currently creating tales based on Jeff Smith's Bone series, Steve Purcell's Sam & Max characters and television's popular CSI program in partnership with Ubisoft. Telltale offers content development and custom publishing services for license-holders interested in adapting their properties for interactive delivery. Telltale has created innovative tools, designed specifically for rapid development of high quality, space-efficient titles for digital distribution. Telltale titles can be downloaded from its website, powered by Digital River, as well as online partners such as Yahoo! Games, Direct2Drive, Trymedia Systems, Boonty, and CNET. To learn more about Telltale, please visit: www.telltalegames.com



415-258-1638 x501

Note to media: Contact pr@telltalegames.com to request Bone: Out from Boneville review code and a pre-release preview version of Bone: The Great Cow Race.

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