Target reservation program
US retailer hatches card-based scheme.
MINNEAPOLIS - April 16, 2009
Target announced today a new reservation program that offers guests a chance to reserve the biggest and most popular video game titles. Beginning April 19, Target guests can purchase a collectible reservation card, only in stores, for $1. When they bring the reservation card back within seven days of release to purchase their game, they will receive a $5 Target GiftCard to put toward a future purchase.
“We’ve created a reservation guarantee that ensures guests will get their hands on popular games the day they are released, and a $5 GiftCard upon purchase adds even more value,” said Mark Schindele, senior vice president, Target. “We are constantly striving to make sure our guests find everything they need to work, live and play all in one convenient and simplified shopping experience.”
The program will kick-off with titles such as Punch Out!! from Nintendo, EA Sports Active from Electronic Arts, Ghostbusters from Atari, Indiana Jones and the Staff of Kings from LucasArts, and UFC 2009 Undisputed from THQ.
To download images of reservation cards please visit: www.target.com/pressroom
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,699 stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
Wes Phillips, TriplePoint for Target