Target and Ubisoft at E3
Family games to be demoed at the Bullseye Lounge.
MINNEAPOLIS - June 11, 2010
Target and Ubisoft will team up at the Electronic Entertainment Expo in Los Angeles, June 15–17, for an exclusive preview of four upcoming family fun games. Target’s Bullseye Lounge will feature two upcoming fitness-themed titles, Gold's Gym Dance Workout TM and Dance on Broadway TM , as well as video game adaptations of the hit television game shows, WHO WANTS TO BE A MILLIONAIRE TM and Hollywood Squares TM . Ubisoft’s games, playable on Wii TM , will offer Expo attendees a chance to engage in competitive gameplay while at the three-day event at the Los Angeles Convention Center.
In addition to providing exclusive hands-on access to these select titles, the Bullseye Lounge, centrally located in the Concourse Hall Foyer, will include Wi-Fi, cell phone charging stations, an electronics cleaning station and free snacks and beverages from Archer Farms, Target's premium owned food brand. The Bullseye Lounge will also offer an interactive video wall and a preview of Target’s new video game reinvention.
Gold's Gym Dance Workout, developed by Land Ho!, is the first dance game specifically designed to promote fitness and weight loss. Players can choose from a wide variety of choreographed dance routines influenced by Latin dance styles, as well as participate in sessions incorporating boxing and mini-games that target specific muscles - all to the sounds of hit music tracks such as "Just Dance," "I Will Survive," and "Jai Ho." Gold's Gym Dance Workout takes training to new levels of fun by incorporating trainer feedback and options that allow the players to choose an individual workout program or create their own fitness routine.
Dance on Broadway, developed by Longtail Studios, features a soundtrack of 20 of Broadway's classic hits, including such beloved musicals as "Cabaret" and "Fame" that instantly transform the living room into center stage. Aspiring performers can sing solo or share the spotlight with up to four players in a game that will have everyone in the household singing and dancing their calories away.
The new Who Wants To Be A Millionaire video game is created by Ludia and is based on the Disney-ABC Domestic Television hit game show, which will premiere its ninth season in syndication this fall. The Millionaire video game, on display in the Bullseye Lounge at E3, will put the brains of expo attendees to work as they compete against one another to answer increasingly difficult trivia questions. Visitors to the Bullseye Lounge will be able to experience the drama and intensity of the pop culture game show sensation first-hand, as they test their trivia knowledge and give their “final answers.”
Hollywood Squares, created by Ludia and licensed by CBS Consumer Products, brings the laughter and entertainment of the classic comedy game show to the Wii. Participants can go head-to-head in a unique rendition of the show that combines tic-tac-toe, virtual celebrities (including Brad Garrett, Kathy Griffin, Martin Mull, Jeffrey Tambor and host Tom Bergeron) and ultimate bluffing to provide hours of humor for all ages.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2009-10 fiscal year Ubisoft generated sales of € 871 million. To learn more, please visit: www.ubisoftgroup.com.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including American Idol ® , The Bachelor & The Bachelorette, Family Feud ® , Hell's Kitchen TM , Press Your Luck, The Amazing Race TM , The Price Is Right TM and Where’s Waldo? ® .
About Disney-ABC Domestic Television
Disney-ABC Domestic Television (DADT) oversees content distribution for The Walt Disney Company within the United States and Canada. The division provides top tier motion pictures and television programming to a wide spectrum of traditional and new media platforms including pay television, basic cable, broadcast television, video-on-demand, subscription video-on-demand, electronic sell-through, mobile and broadband. Disney-ABC Domestic Television is a wholly owned subsidiary of Disney Enterprises, Inc.
About CBS Consumer Products
CBS Consumer Products, a unit of CBS Entertainment, manages worldwide licensing and merchandising for a diverse slate of television brands and series from CBS, CBS Television Studios and CBS Television Distribution, as well as from the company's extensive library of titles. Additionally, the group oversees the CBS Retail Store and online sales of programming merchandise. For more information, visit www.CBS.com.
Julia Roether, TriplePoint for Target