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Tapjoy hits 4 million registered

Tapjoy making major strides in social publishing arena with over 4 million users

Social advertising and publishing firm Tapjoy has announced another milestone for its business: the company now reports over 4 million registered users to its service. has hit this stunning mark in only a few short months, only recently launching last November.

"Our goal for is to provide a better way for consumers to find, share and engage with great mobile apps," said Mihir Shah, Tapjoy CEO. "Research shows that consumers struggle with traditional app discovery methods and that they instead prefer to receive personalized recommendations for apps they're likely to enjoy. The rapid growth of our user base is a testament to the strength of our discovery method. We've already helped millions of people find tons of apps that they love, and we look forward to helping millions more."

Tapjoy has rolled out a completely new user interface, more apps, and better search mechanics. The new site also includes new social sharing features and a joint discovery tool that helps multiple users connect and share apps.

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Ben Strauss: Ben Strauss is a recent graduate of Xavier University. You can see him ramble on about gaming, gamification, military-related gaming and manly things on his Twitter @Sinner101GR.