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Take two industry greats

Mastertronic and Take 2 join forces

Mastertronic are delighted to announce their new publishing partner; Take 2 Interactive. Having secured a 6 year deal previously, they have once again joined forces to re-publish their popular titles.

Take 2, who have handled their own value range in the past, have chosen to utilise Mastertronic's experience and expertise to generate sales and increase their products shelf life.

"We trust Mastertronic's knowledge and understanding of the value sector and are confident that they can assist us prolong our products life at retail and help increase our market share" commented Serhad Koro, Managing Director, Take 2 Interactive.

Mastertronic will be adding various Take 2 titles to their MAD, PC Gamer and Sold Out labels including Railroad Tycoon 3, part of a long-running hugely popular series, the legendary Civilization III Complete and the first Vietnam-set game Vietcong Purple Haze.

Peter Ball, Sales Director, Mastertronic commented "Take 2 join a long line of publishers who have chosen to partner with Mastertronic. With Take 2's fantastic games and our unique distribution reach and retail ranging, we are sure to railroad any other value publishers off course"


About Mastertronic Group Limited
Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label.
The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams.
The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing.
The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004) a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing to retail and digital distribution. In addition, MAD 4 Games, a wireless channel for content delivery to mobile phones was established first quarter 2005.

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