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Tag Games signing

Dundee-based mobile developer joins UK trade body.

August 11, 2009

TIGA, the trade association representing the UK’s games industry, today announced Tag Games as its newest member.

Tag Games is an independent game development studio and publisher which was formed in 2006 by three game industry veterans keen to bring fresh game experiences to mobile and social gaming platforms.

The first title "Dead Water" was released on J2ME mobile phones in September 2006 to widespread critical acclaim. Since then the studio has built an enviable reputation for innovation and quality, building strategic partnerships with a number of major games publishers, media and brand owners and development studios around the globe.

Paul Farley, Tag Games Managing Director, states: “Our studio was founded on a vision to create the most innovative and fun casual games in the world. We believe in crafting each and every game to ensure the very highest quality of game-play and enjoyment for the player.”

On joining TIGA Farley adds: “Tag Games is very much part of the thriving gaming community we have established in Dundee. We recognise TIGA’s role in supporting that community and we hope to work with TIGA on areas such as lobbying the Scottish Parliament and promoting the UK gaming sector to the media.”

Richard Wilson, TIGA CEO stated: “Tag Games is one of a new breed of games companies, self publishing highly original casual games to the mass market via digital distribution platforms. The way consumers play and buy games is moving at incredible speed and Tag Games has the vision to navigate these changes with great success. We are very pleased to welcome Tag Games to TIGA.”


Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have outsourcing companies, technology businesses and universities amongst our membership.

TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

About Tag Games:

Tag Games is an independent game development studio and publisher based in Dundee, Scotland. Formed in 2006 Tag has quickly established itself as a leader in the creation of games for mobile platforms.

After earning critical acclaim with their launch title Dead Water Tag have since successfully released a large number of mobile games across a variety of genres and supporting a wide number of mobile technologies including iPhone, J2ME, BREW and Blackberry. The studio is now working on their first titles for Nintendo DSi and PSPgo.

Tag’s reputation for flexibility, innovation and delivery is second to none, successfully balancing the creation of original IP alongside development of licensed and commission titles. Tag Games partners include Connect2Media, Endemol, I-play, Big Fish Games, GlobalFun, Tern Television and Sandlot Games.

For further information, please contact: Dr Richard Wilson, TIGA CEO on: 0845 0941095; Mob: 07875 939643; or Email:, or, Eva Whitlow, TIGA PR Manager on: 07814 039 983, or email

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