T-MOBILE LAUNCHES EXCLUSIVE NOKIA HANDSETS WITH 2006 FIFA WORLD CUP™ EMBEDDED CONTENT
T-Mobile and EA kick off strategic relationship that will bring blockbuster titles to mobile phones across Europe
CHERTSEY, England. 24 May 2006 - T-Mobile today announced it has teamed up with Nokia to bring customers closer to all the 2006 FIFA World CupTM action as they launch selected Nokia handsets with embedded 2006 FIFA World CupTM content to T-Mobile customers in Austria, Croatia, Germany, Hungary, the Netherlands, Poland and the UK.
The Special Edition Nokia 6280, the 6131 and the N70 handsets will come complete with the event's only officially licensed videogame, 2006 FIFA World CupTM from Electronic Arts, the 2006 FIFA World CupTM anthem 'Celebrate the Day' by Herbert Grönemeyer, the Nokia football theme, icons and wallpapers, access to FIFA World CupTM highlights and will be packaged with special 2006 FIFA World CupTM stickers.
Matthias Immel, Vice President T-Mobile International, says, "These handsets with embedded premium World Cup content, are only available to T-Mobile customers and bring all the excitement and action of the World Cup straight to your phone."
T-Mobile and EA also announced today they have entered a strategic relationship that will see the partners work closer together to bring top EA games to T-Mobile users across Europe, including Austria, Croatia, the Czech Republic, Germany, Hungary, the Netherlands, Poland, Slovakia and the UK.
As part of this strategic relationship, the 2006 FIFA World CupTM game is included in the embedded content available on the selected Nokia handsets. T-Mobile customers who do not own one of the exclusive Nokia handsets can download the football game and play alongside their World Cup heroes to lead any of the 32 international teams to glory.
About T-Mobile International
T-Mobile International is one of the world's leading companies in mobile communications. As one of Deutsche Telekom`s three strategic business units, T-Mobile concentrates on the most dynamic markets in Europe and the United States.
By end of March 2006, nearly 88 million mobile customers were served by companies of the Deutsche Telekom group.
And all that over a common technology platform based on GSM, the world's most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service.
T-Mobile also is partner of FreeMove, an alliance formed by four of Europe's leading mobile companies - Orange, Telefónica Móviles, TIM (Telecom Italia Mobile) and T-Mobile - to help their customers communicate as easily while travelling abroad as they do at home.
For more information about T-Mobile International, please visit www.t-mobile.net
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product. FIFA World Cup is the property of its respective owner and used with permission. All other trademarks are the property of their respective owners.
About Nokia
Nokia is the world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operations and corporations.