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System 3 Signs Prestigious Event Sponsorship Deal With Ferrari For 60th Anniversary Celebrations

Mayfair, London -2nd January 2007 - System 3 today announced their partnership with prestigious Supercar manufacturer, Ferrari, for the "Ferrari 60 Relay" the tour celebrating the Prancing Horse Marque 60th anniversary.

Its sixty years since Enzo Ferrari first started producing cars with his name. Since 1947 the famous Marque has become synonymous with pioneering technical innovation coupled with stunning design. The "Ferrari 60 Relay" celebration tour which has started in Abu Dhabi this January 29th traverses fifty countries before concluding at the home of Ferrari in Maranello, Italy on June 23rd.

Accompanying the tour will be a specially commissioned baton adorned with 60 badges symbolising the most extraordinary events in the Company's 60-year history, from its first success at the Rome Grand Prix in 1947 right through to the Ferrari FXX Programme of 2006.

System 3's newly-designed logo will be featured at all on participating cars, support vehicles, staff uniforms and all communication materials. The System 3 branding will appear alongside the five other sponsors at the marathon round the world celebratory relay, which will involve over 10,000 Ferrari owners and their cars of all ages.

"We're delighted to have secured such prestigious event sponsorship with Ferrari. System 3 has committed to high-profile marketing for its brands and titles in 2007 and this deal pits two companies together whose focus on new technology has been a major part of their success", said System 3 CEO, Mark Cale.

For further information please contact:

PR Contact:

Simon Jones, Peppermint M Ltd

Tel: +44 (0) 7889 162939,

Email: Sales Contact:

Luiz Ferreira, UK Sales Manager

Tel: +44 (0) 207 491 4441

Email: luiz@

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see:

-- About System 3 Software --

System 3 are considered one of the founding partners of the video game industry. Their high-quality production values and passion for game play have helped shape the market for twenty-five years. Titles such as The Last Ninja and International Karate spawned new genres and were the forefathers of some of today biggest hits.

The privately-owned company operates the highly successful Play It budget label and releases titles under this and premium brand; System 3.

The company website is located at:

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