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Synergenix to provide games on 3 network

Synergenix Interactive has signed a deal with British mobile network 3 to offer 3D games to 2.5 million consumers, including some of the UK's first real-time multiplayer mobile games.

Synergenix Interactive has signed a deal with British mobile network 3 to offer 3D games to 2.5 million consumers, including some of the UK's first real-time multiplayer mobile games.

The range will include mophun titles such as Lock 'n' Load and Rally Pro Contest, as well as Synergenix's portfolio of Java games - including Conflict: Vietnam, Carmageddon and Guinness World Records. Initially the games will be available on 3 mobile devices running on the Symbian operating system.

There are also plans to launch a series of real-time multiplayer games and to work with mobile publishers to further expand 3's portfolio.

"The combination of mophun 3D games and multiplayer is a real differentiator which shows the full potential of 3's video mobile network and advanced handsets," said Synergenix CEO Martin Forsling.

"By co-operating with world-leading publishers Synergenix aims to establish mophun as the leading mobile games middleware. We believe this agreement with 3 builds on Synergenix' leading position in the mobile gaming industry."

Graeme Oxby, 3's marketing director, said that the company had already "learned how to package and deliver compelling products" through the launch of its music download service. "In gaming, we are doing the same thing - picking the right games for 3G and delivering services that are immediate, fun and accessible at affordable prices," he said.

There was no confirmation of price points, but 3 currently charges from £3 to £7.50 per mobile game. Consumers can also rent titles at a cost of 25p per play or 50p for three days, which 3 says is proving highly popular.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.