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Swedish firm G:loot receives largest esports investment in Nordic region's history

Confident investors back esports firm for $12.1 million

Swedish firm G:loot has been backed to the tune of $12.1 million, in what is the Nordic region's largest esports investment to date.

As reported by, the investment was led by Swedbank Robur. G:loot will channel the funds towards staff recruitment, increased marketing, and platform development.

"We are very pleased that G:loot has now obtained heavy investors and capital in the Nordic region's largest investment in esports so far," said G:loot CEO Patrik Nybladh.

This is the second major round of funding the Stockholm-based company has received within the last year, after it raised $6 million from an array of investors including Inbox Capital, tennis pro Robin Söderling, and Sweden's national football team captain Andreas Granqvist.

G:loot, formerly known as Gumbler, developed an esports platform that facilitates gamers on mobile, tablet, and PC games to compete and win real money against friends and strangers alike.

Along with organising offline tournaments through its partnerships with PGL and Dreamhack, G:loot also operates the Global Loot League for PlayerUnknown's Battlegrounds.

"There was a tremendous interest from investors. In fact, we couldn't offer everyone interested to participate," added Nybladh.

"This is just a beginning of a very promising future. The financial backing gives us the opportunity to realise our vision: Anyone, anywhere in the world, shall have the possibility to win money in games they already play and love."

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Ivy Taylor avatar

Ivy Taylor


Ivy joined in 2017 having previously worked as a regional journalist, and a political campaigns manager before that. They are also one of the UK's foremost Sonic the Hedgehog apologists.