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SWAPGAME PLAYS FOR LOYALTY WITH IPOINTS SIGNING Ltd, the UK's leading online video games subscription service has joined, the UK-leading online coalition loyalty programme as a full partner, enabling its subscribers to earn ipoints when they first sign up to SwapGame and also for their continued loyalty for retaining their SwapGame monthly subscription. As a result of joining ipoints, SwapGame anticipates an increase in registrations to its games rental service as well as rewarding its existing members on an ongoing basis.

The ipoints loyalty scheme replaces SwapGame's own points reward system, and is seen as more attractive to its members because it allows them to multi-collect points across all ipoints loyalty partners, including,, and, supported by ipoints strong online presence.

Marc Day, Managing Director at SwapGame, comments, "We are delighted to be partnering with ipoints, the UK's leading online loyalty rewards scheme. This new marketing partnership enables us to reward new and existing subscribers to SwapGame for their loyalty and this is set to further enhance our proposition as the UK's leading games rental service."

Geraldine Tosh, Managing Director at ipoints, adds, "We expect that joining the ipoints loyalty scheme will have a significant impact on SwapGame customer behaviour. Other ipoints loyalty partners have found the programme to really motivate their customers to buy more, more frequently, because of our generous offer levels and the opportunity to multi-collect ipoints across all the etailers in our scheme - so the redemption targets for exciting rewards feel achievable." Typically, ipoints partners see up to a 60% increase in basket size amongst ipoints collectors compared to non-participants, plus a 40% increase in frequency of purchase from existing customers.

Joining ipoints is part of a major marketing initiative in 2006/7 by SwapGame, with ipoints seen as a key strategic partner to further expose the SwapGame brand and service offering. SwapGame is also increasing awareness of its service with dedicated advertising campaigns in selected games media.



Geraldine Tosh at ipoints: T 020 7819 2841,

Marc Day at SwapGame: T 01926 485012,

Susan Perolls at Loudmout PR: T 020 7981 9858, E

About ipoints

Ipoints ltd is a direct marketing and loyalty services provider. Ipoints own and operate, UK's biggest internet-based coalition loyalty programme, with over 1 million registered members who earn ipoints from over 300 etailer partners and exchange them for a variety of rewards covering over 200,000 items. It provides the means for companies to reward their customers with meaningful and desirable products. In addition, ipoints as a media-owner has a database of active online customers, providing access to clients for direct marketing purposes. Ipoints also build and manage white label staff and trade incentive and motivation programmes.

Ipoints is part of the Maximiles Group. Maximiles Group operates the biggest online European loyalty coalition programme with (France) and (UK), with a combined 2.75m members collecting reward points in France and the UK throughout more than 110 on-line loyalty partners.. Maximiles is listed on Alternext of Euronext Paris (Mnemo : ALMAX, ISIN FR 0004174233).

About Swapgame is the UK's leading video games subscription service. For a flat monthly fee of £9.99, SwapGame subscribers' get unlimited access to over 3000 video games titles, including all the latest games releases. They can swap their games as often as they like, there are no return dates and no late fees. Additionally they are able to purchase high quality pre-played games at special heavily discounted member prices. For more information and a free trial, please visit

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