Skip to main content

SURGE label

New home for Namco Bandai games that "push the envelope", starting with Afro Samurai.

Santa Clara, Calif., (December 4, 2008) – Leading video games publisher and developer NAMCO BANDAI Games America Inc., today unveiled the formation of SURGE™, a new studio and publishing label dedicated to providing cutting-edge, genre-defining games that are targeted at satiating the appetite of western gamers. SURGE will deliver quality interactive entertainment across a wide assortment of categories and platforms.

“SURGE presents a significant milestone for NAMCO BANDAI as it personifies our commitment to deliver compelling content for the discriminating player who is looking for games that are not only groundbreaking but also push the envelope,” said Andrew Lelchuk, executive vice president of sales and marketing at NAMCO BANDAI Games America, Inc. “Through passion and innovation, SURGE will complement our portfolio of established franchises and intellectual property while positioning the company as a creative force.”

Afro Samurai®, the high-style title that blends urban hip hop culture with traditional Japanese aesthetics, will be the first game to launch under the new label when it is released on January 27, 2009. Additional IPs currently in development and slated for 2009 will also be published under the SURGE label.

For more information about Afro Samurai and other NAMCO BANDAI Games products, please visit:


About NAMCO BANDAI Games America Inc.

NAMCO BANDAI Games America Inc., is a leading interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry's top video game franchises including the PAC-MAN®, SOULCALIBUR®, Naruto™ and Tekken® brands. For more information about NAMCO BANDAI Games America Inc., and our products log onto

SURGE is a trademark of NAMCO BANDAI Games America Inc. Press Release © 2008 NAMCO BANDAI Games America Inc.


Arne Cual-Pedroso

NAMCO BANDAI Games America Inc.

(408) 235-2132

Jennifer Vides Blake

Weber Shandwick

(310) 854-8237

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and