11 June 2010 – To celebrate the launch of the hotly anticipated Super Mario Galaxy 2, hundreds of fans dressed as Mario queued for up to 8 hours outside GAME, Oxford Street last night. Super keen fans donned their best Mario outfits to be first in Europe to get their hands on this year’s most critically acclaimed video game, Super Mario Galaxy 2 on Wii!
People travelled from all corners of the UK to meet Charles Martinet, the legendary voice behind Mario, get Mario merchandise signed by Charles, play the game and collect their exclusive Mario goody bags.
Super Mario Galaxy 2 is set to be the smash hit of the summer and launches across the UK today. Receiving rave reviews across the media, Mario mania has hit the capital as fans scramble to pick up their copy of this highly acclaimed game this weekend.
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The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii TM home console and Nintendo DS TM family of portable systems. Since 1983, when it launched the Nintendo Entertainment System TM , Nintendo has sold more than 3.4 billion video games and more than 565 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi TM and Nintendo DSi XL TM , as well as the Game Boy TM , Game Boy Advance, Super NES TM , Nintendo 64 TM and Nintendo GameCube TM systems. It has also created industry icons that have become well-known, household names such as Mario TM , Donkey Kong TM , Metroid TM , Zelda TM and Pokémon TM . A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.