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Sunflex signs distribution deal with Interactive Ideas

Range of game peripherals and accessories to be made available to UK online retailers

Sunflex Europe, the videogame peripheral and accessories manufacturer, has announced a UK distribution agreement with Interactive Ideas.

Under the terms of the agreement, Interactive Ideas will market and distribute Sunflex's back catalogue of snakebyte, zero G and Fanatec ranges to online retailers in the UK.

"As we continue to expand the Sunflex Europe business into the United Kingdom, we are delighted to announce our partnership with Interactive Ideas," said Mike Steup, managing director of Sunflex.

"With their tremendous reputation and excellent relationships with online retailers throughout the UK, Interactive Ideas will help Sunflex to target the UK online retail market by expanding the availability of our back catalogue of peripherals and accessories."

Mike Trup, managing director of Interactive Ideas, added: "With an innovative range of peripherals and accessories for the PC and home console platforms, Sunflex's massive back catalogue sets them apart them from their competitors."

"Interactive Ideas looks forward to supporting Sunflex Europe's expansion into the UK."

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