Skip to main content

Sunflex Europe/Pinnacle deal

UK distribution agreement shaken upon.


ISERLOHN, GERMANY (October X, 2008) – Sunflex Europe GmbH an independent premier video game peripheral and accessories manufacturer today announced that it has appointed Pinnacle Software as its official distributor for the United Kingdom. The agreement will see Pinnacle responsible for the distribution of a wide range of existing and forthcoming video game and PC accessories from Sunflex Europe’s snakebyte™, zero G® and Fanatec® ranges.

“Our decision to have a presence in the UK was taken because of the success of our snakebyte and Fanatec ranges, that have become the brands of choice for thousands of gamers throughout mainland Europe when purchasing the latest cutting edge peripherals and accessories”, said Mike Steup, Owner and Managing Director of sunflex Europe GmbH. “With the appointment of Pinnacle Software as our official distributor, we look forward to entering every sector of the UK retail market to ensure that gamers across the United Kingdom have access to our innovative brands”.

“We are delighted to announce that Pinnacle Software has been chosen as the preferred link between sunflex Europe and retail in the United Kingdom”, said Peter Sleeman, Managing Director of Pinnacle Software. “With a wide range of quality peripherals for every home console and PC, we look forward to getting the snakebyte , zero G and Fanatec catalogue of products onto retail shelves and ultimately into the hands of consumers for the all important holiday period”.

Sunflex Europe will launch a range of product from their snakebyte, zero G and Fanatec ranges covering a wide range of video gaming and PC accessories for the PC, Nintendo Wii™, Nintendo DS™, Sony PLAYSTATION®2and PLAYSTATION®3, Sony PSP™ and Microsoft Xbox 360®.


About Sunflex Europe GmbH

For more than a decade, sunflex Europe, based in Iserlohn/Germany, has always been an important factor in the European market for video gaming accessories. In the course of time, founded on the many years of experience and expertise, sunflex has developed two meshing business models.

sunflex is the exclusive distributor of the video gaming brands snakebyteTM , zero G® and Fanatec® covering a wide range of video gaming and PC accessories: Whether useful adaptors, clever and convenient transport and storage solutions, sophisticated controllers, premium cables, or state-of-the-art peripherals for hardcore gamers - some of these are even officially licenced by Microsoft or Sony.

Furthermore, sunflex is exclusive distributor of the official PlayStation® licensed products "°G Motion Controller" and "°G Wireless Controller" for use with Sony's PlayStation®2.

Pinnacle Software Boiler plate

Pinnacle Software, a Division of Pinnacle Entertainment Ltd, has forged the way as a leading UK Distributor, revolutionising the Games industry by creating the exclusive software distribution model for this territory in 1992. The organisation has remained innovative & flexible since its inception, using its extensive experience of the software industry and understanding of the full retail spectrum, to provide an end to end sales, marketing, distribution, production & licensing service for its worldwide base of developer and publisher partners.

Pinnacle Software continues to maintain a complete UK & ROI distribution service for publishers and developers alike, penetrating a wider retail audience than any of its competitors due to the breadth of product available throughout the Pinnacle Entertainment group, including software, music, DVDs, accessories, books, trading cards, and merchandise.

Visit for further information.

Media Contact

Chris Clarke

Freeform Communications

Mobile: 07590 509278

Office: 0208 6708425

Pinnacle Software Contact Details

Pinnacle Software sales hotline 0208 309 3934

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and