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Summer Of Football

A dressing room full of activities planned to tie in with the football World Cup.

LONDON – 10 June 2010 – This month Xbox is launching the “Summer of Football”, a variety of football themed games and entertainment to mark the most anticipated football tournament of the year in South Africa.

Running from 11th June until Sunday 11th July, the “Summer of Football” includes a new collaboration with the sporting giant adidas, so Xbox LIVE members will be able to dress their avatars in a range of branded clothing.

Xbox has also joined forces with Konami to allow fans to dress their avatars up in their country colours. LIVE members can download officially licensed football kits for the Brazilian, Dutch, French, Australian, English, Spanish, German, New Zealand and Italian national sides, which will then appear as options within the avatar marketplace.

Additional items such as animated balls and banners as well as fan hats and caps will also be available in the Konami Soccer Kit Collection – each available in the user’s chosen national colours. Costs vary from 240 Microsoft Points for a shirt, and 320 Microsoft Points for balls and additional items.

Xbox is also celebrating the big kick off in South Africa with a LIVE “unlock weekend” for a limited time only (11th – 13th June). During that weekend, all LIVE members will be given Gold member access including multiplayer gaming opportunities.

The celebrations continue with a range of promotions on football games with up to 50% off top titles such as FIFA 10 Ultimate Team, Football Genius and Sensible World of Soccer as well as a tournament predictor tool and a free “penalty shoot out” application – a fun game in which fans can test their soccer skills and even compete against their friends.

Those who can’t make it to South Africa can sit back and enjoy daily updates from the tournament including news and interviews with fans as well as celebrity views and gossip.

Xbox has also joined forces with the charity 1Goal, which aims to get all children into school, to offer LIVE members the chance to download a free avatar t-shirt to show their support for the cause. 1Goal is seizing the power of football to engage people and over the course of the summer it aims to secure 72 million signatures to an online petition to take to world leaders.

For more details on the upcoming promotion as well as the opportunity to join in the fun and win some superb prizes visit

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About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at

About Xbox LIVE

Xbox LIVE is the largest gaming and entertainment network and delivers more entertainment than any device connected to the television, including movies, TV, music and games. Xbox LIVE is also the only entertainment service to provide instant on 1080p streaming HD video from Zune video. With an active community of more than 20 million people across 26 countries, Xbox LIVE lets you play the best games, enjoy the largest on-demand library and, coming soon, listen to millions of songs — all while connecting to friends anytime. An Xbox LIVE Gold membership provides you with exclusive benefits and premium access to entertainment from the top studios and services, all in one place. More information about Xbox LIVE can be found online at

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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