Skip to main content

Substance Air

Texturing middleware in final beta stages.

For Immediate Release

March 10, 2008

CLERMONT-FERRAND, France - March 10, 2008 - Allegorithmic, an emerging 3D technology company developing advanced texturing tools for real-time 3D content creation, today announced that Substance Air is now in its final stage of beta and is scheduled to launch April 2009. A new texturing middleware for the development and distribution of online and downloadable games (MMOs, Free2Play, and XBLA/PSN), Substance Air allows game developers to dramatically reduce the size of downloadable applications while providing the ultimate solution for advanced user-generated content. For more information or to apply for Substance Air's beta program, please visit

"In today's economy it's crucial that game developers deliver games faster, better and more cost-effective than ever before," says Dr. Sebastien Deguy, founder and CEO of Allegorithmic. "Substance Air will significantly improve the online game development and delivery process. Not only will it create entirely new opportunities for artists in regards to user-generated content and in-game asset customization, it will save developers a substantial amount of time and budget."

"The current economic climate is playing havoc with game developers and budgets," says Wanda Meloni, principal analyst at M2 Research. "Middleware is by far one of the most cost-effective ways for development teams to alleviate production cost redundancies. With games moving online and digital distribution becoming an increasingly important business strategy for publishers, Allegorithmic's texturing middleware tackles an extremely timely issue."

Substance Air was developed in partnership with a multitude of premium developers that have contributed to its framework, creating a new generation of texturing tools. "Procedural texturing offers many potential technological and artistic benefits, yet the process of translating a precise texture from an artist's mind into a procedure is difficult to formulate," says Andrea Pessino, co-founder and vice president of Ready at Dawn Studios. "The greatest strength of Allegorithmic's technology is that it has made fully procedural texturing a viable alternative to hand-painting, by means of a visual language appealing to artists as well as engineers."

More on Substance Air

Substance Air is part of Allegorithmic's new generation of middleware for authoring and generating textures that feature unprecedented visual quality and graphical detail. It is poised to redefine the development and distribution of rich content for online, downloadable and retail games.

Key features in Substance Air include:

• The ability to generate detailed graphics that fit in a few KB; increasing the amount of high-quality content without overweighting the game's client size

• Unique user-generated content features

• A brand new runtime engine optimized for generating textures at high speed even on low spec devices

• A flexible authoring tool to improve ease-of-use with unique features designed to help artists optimize their production pipeline

• A procedural base that allows developers the creation of an infinite number of variations within a given game

• A complete range of training and support solutions

Please visit to learn more about Substance Air and the Substance Beta program.

Pricing and Availability

Substance Air pricing models vary based on the type of game and gaming platform and is scheduled to ship in April 2009. For more information, please contact the company's headquarters in Clermont-Ferrand, France at +33 4 73 34 70 80, or visit

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company's two flagship products are Substance and ProFX. Allegorithmic has partnered with some of the industry's leading games and technology companies, including Epic Games, NCsoft, The9, Acony Games, Ready at Dawn, Emergent Games Technologies and Microsoft. For more information on Allegorithmic and its products, please visit


© Copyright 2009 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

For more information, press only:

Liaison Inc.

Jennifer Foss, (503) 796-9822,

Reader contact:


31 rue Gonod

63000 Clermont-Ferrand


+33 4 73 34 70 80

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and