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String 'em In

Interactive TV word game branches out onto iPhone, PDAs, consoles and Facebook.

London, January 20th 2009

Two Way Media announces today that its most popular word game String ’em In TM is to be distributed onto a number of new platforms as it looks to build on and dramatically increase its already substantial play rates on interactive TV. In 2009 it is set to reach new audiences on iPhones, PDAs, games consoles and via social networking sites such as FaceBook.

At present String ’em In, which is the biggest word game on TV, has proved an enduring favourite on Sky and is the most played game on Virgin Media. It is a strategic wordplay game where players have to find as many words as possible in a set time.

Two Way Media will launch String ‘em In on FaceBook during Q1 2009, where the popular social networking site provides an ideal launch pad for the community based game. Two Way Media has also signed a deal with Connect2Media, the cross-platform games company, who have adapted the game for mobile phones, iPhones and PDAs and plan to have it ready for sale in Q2 this year.

In addition, Two Way Media has teamed up with games console developer AtomFire Productions, who can develop the game for a number of popular games platforms, and is talking to potential publishers about the product.

James Turner, the sales director at Two Way Media, comments: “We are very excited about the many different opportunities for bringing our most popular game to an even wider audience. String ’em In is a compelling, clever, fun game which can be played anywhere, anytime so it makes absolute sense for us to take it on to many different platforms.”

John Steels, the Studio Head from AtomFire, says: “As a trusted and experienced games developer, adapting the successful game String ’em In for new platforms is a fantastic opportunity for us. Together with Two Way Media we will be taking this and other Two Way Media casual games products to market.”

Eric Hobson, CEO of Connect2Media said: “String ’em In is a huge game that fits perfectly with our strategic goal of being a multi-platform entertainment company. String ’em In is fiendishly addictive and it ‘translates’ very well to global markets so we anticipate it being hugely popular throughout our extensive international distribution footprint.”

Eric Hobson, CEO of Connect2Media, adds: “We are really pleased to be working with Two Way Media, whose simple but fun game String ’em In, is the perfect package for mobile platforms. Its universal appeal means that the game will work well throughout our extensive international distribution footprint.”

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James Turner, Two Way Media 44 20 7665 4421

Stephen Hey, Connect2Media 44 161 233 1839

John Steels, AtomFire Productions

About Two Way Media

Two Way Media is an interactive production company that creates and distributes cross media TV shows and games. We have delivered over 2000 hours of live shows to ITV and other broadcasters in the last two years. We create fun, skill-based games for IPTV, satellite and cable markets, including great interactive products for shows like Who Wants to be a Millionaire and Deal or No Deal. We are a licensed gambling operator and run many unique and exciting gambling products. Two Way Media has launched a brand new website which is easy to navigate and re-emphasises our core expertise in three key sectors: Games, Productions and Gaming.

Two Way Games produces casual games for the IPTV, cable and satellite markets. Our skill-based puzzle, word and brain training games have been combined with leading TV brands such as ‘Who Wants To Be A Millionaire?’ and ‘Deal or No Deal’, to create a unique games package for the IPTV marketplace. Through our partnership with Cartoon Network, we have created a package of over 20 children’s IPTV games based on their well-known brands. We have also created a raft of unique IPTV games for BabyTV’s brand new subscription games service that launches in the Autumn.

Two Way Productions is our dedicated format development and TV production unit. Boasting an award-winning team, we have produced 1,000s hours of TV programming for ITV, Sky Movies and Virgin Media Television, among others. We create innovative TV formats that embrace interactivity across multiple platforms: TV, internet, mobile, and social media.

Two Way Gaming is a major player in the interactive gaming market. Registered in Alderney, it offers a multi-platform gaming solutions and live TV shows to the broadcast TV industries. It recently launched a new TV gaming channel with Virgin Media called Challenge Jackpot which is broadcast and broadband to over 20 million homes in the UK.

Two Way Media is majority-owned by investment company Ingenious Media Active Capital Limited. If you’d like to see more, please log on to

About Connect2Media

Connect2Media develops and publishes interactive entertainment across multiple platforms including mobile, web and interactive TV. Headquartered in Manchester, UK, the company distributes globally including EMEA, Latin America and Asia. Connect2Media publishes and distributes a number of major franchises including Guitar Hero®, World Poker Tour and Civilization as well as a range of original properties. Headquartered in Manchester, UK, with offices in offices in Paris, Munich, Madrid, Krakow, Tel Aviv, Sao Paulo and Bangkok, Connect2Media is firmly established as a global force in multi-platform publishing.

About AtomFire Productions

AtomFire Productions is a potent, middleweight games developer with capability across iPhone, Flash, DS, PSN, WiiWare, PSN, XBLA, PSP, as well as PlayStation Home. Our team has experience on all games consoles, in technology from 3D Flash to MMOG, and on games titles from iPhone casual games through PlayStation Home.

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