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GENEVA, Switzerland - 31 May, 2007 - Electronic Arts Inc. (NASDAQ: ERTS) today announced the availability of The Sims Bowling, an original new title from The Sims franchise developed exclusively for mobile phones. The Sims Bowling further extends the popular The Sims series on mobile, allowing players to take their Sims to a bowling party and challenge friends in a fun contest of skill and popularity. The Sims Bowling is now available for download from all major operators across Europe and will roll out soon to North American customers.

In The Sims Bowling, players can choose and customize a Sim and then hit the lanes. The better your bowling skills, the more popular your Sim becomes, but as your Sim's popularity rises so too does the game's difficulty. Scoring Strikes, Turkeys and winning trophies are sure-fire ways to keep players and their Sims on the path to becoming bowling superstars. Players can enjoy three game modes - Classic, Spare-O-Thon and Strike-O-Thon - each delivered with vibrant graphics and realistic bowling physics and designed with a simple control system for easy, one-handed play.

"With The Sims Bowling, mobile gamers and existing fans of the franchise can now enjoy the fun of taking their Sims to the bowling alley to show off their skills as they climb up or slide down the popularity ladder," said Javier Ferreira, VP European Publishing, EA Mobile. "The game is accessible and great fun for everyone and available exclusively for mobile phones."

The Sims Bowling is rated 3+ by PEGI and can be downloaded now to compatible handsets across Europe and will be available soon in North America. To learn more about The Sims Bowling on mobile, please visit: http://www.eamobile.com

Features may vary depending on the handset.

About The Sims

The Sims franchise celebrated its fifth anniversary in February. The game skyrocketed to the top of the charts when it began shipping to stores in February 2000 and quickly become a universal gaming and cultural phenomenon. The Sims PC based product and expansion packs were the best selling PC games of 2000, 2001, 2002, and 2003. Translated into 22 different languages, The Sims has inspired seven top selling expansion packs. They include: The Sims Livin' Large, The Sims House Party, The Sims Hot Date, The Sims Vacation, The Sims Unleashed, The Sims Superstar, and The Sims Makin' Magic. The Sims 2 shipped in September 2004 with sales already topping 20M units worldwide, it was the best selling PC game of 2004. The Sims 2 University shipped in March 2005, The Sims 2 Nightlife shipped in September 2005, The Sims 2 Open for Business shipped in February 2006, The Sims 2 Pets shipped in October 2006 and The Sims 2 Seasons shipped in February 2007. Combined sales for the franchise are approximately 85M units life-to-date. For more information on The Sims 2, visit http://www.thesims2.com and for more information on The Sims franchise titles, visit http://www.thesims.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, EA MOBILE, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

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