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Street Dance & Dance Fest Mania

Viral marketing campaign sold out before it even hits the floor!

Northamptonshire, UK: 2nd November 2006 - Oxygen Games is proud to announce that the Street Dance & Dance Fest business cards created by Mesh have taken the UK by storm. Launched on Friday 27th October 2006, they had completely sold out by the Monday evening, before the uniquely created personalised fun business cards had even hit the doormat!

Matt Mansell, CEO of Mesh Digital commented;

"This has been one of our most successful campaign launches to date. We run campaigns for many major international brands and this campaign stands out as achieving the single fastest daily registration rate we've seen thus far! Clearly Oxygen have hit the spot perfectly with the brand affinity they are sharing with their consumers through the use of Meshcards as a business card media product."

Whilst Oxygen Games CEO, Jim Scott had this to say;

"We are overwhelmed by the huge success this campaign has achieved thus far. It is clear that these new dance mat titles form a perfect marriage with the use of Meshcards and we have hit the spot in terms of targeting our audience."

By clicking through from www.princessordiva.com you can personalise your very own Street Dance & Dance Fest cards with name, number & personal details. Having already sold out of its first consignment, this campaign is already an enormous success and Oxygen Games is excited about the future for both Street Dance & Dance Fest.

Street Dance and Dance Fest for PlayStation®2 are both available from all good retailers.

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