IRVINE, CA -- 10/05/2005 -- Stream Theory, Inc., a division of Tadpole Technology plc (LSE: TAD), today announced that it has signed a worldwide content provider agreement with Hip Interactive Europe, a leading publisher and developer of game software. Hip Interactive Europe, recently rewarded with the MCV Award for Best Industry Newcomer, has licensed to Stream Theory popular PC games including the recently released "Stolen" and "CT Special Forces: Fire For Effect" as well as the upcoming release "Garfield: Saving Arlene." Stream Theory's patented StreamFlow Games on Demand platform enables retailers, portals, game publishers, and ISPs to securely distribute PC games to broadband consumers under a variety of payment models.
"Stream Theory and its partners offer us the opportunity to distribute our games to broadband customers around the world," said Olivier Goulon, COO of Hip Interactive Europe. "We believe a strategy that combines traditional and digital distribution will yield the most consumers for our games and revenues for our company."
"We appreciate our new relationship with Hip Interactive Europe and anticipate a very positive reception to their games from our international broadband distribution partners," said Steig Westerberg, CEO of Stream Theory. "By making Hip Interactive Europe's PC games available to consumers throughout the world we not only please broadband users looking for great games we also provide a new revenue stream for our game publishing and distribution partners," Westerberg continued.
Games on Demand (GoD) is a broadband-only service that streams games directly to a user's PC. Unlike one-time purchases at retail or through installed downloads, GoD subscriptions provide recurring revenue streams for game publishers and distribution partners. GoD has emerged as a new revenue-generating window of opportunity for a PC game after its brief sell-through period. 2004 ended with 118 million worldwide broadband subscribers according to the Organisation for Economic Co-operation and Development. With Nielsen NetRatings reporting current U.S. penetration at 60% the desire for new online services from broadband users is accelerating adoption of new technologies and business models. According to Parks Associates, the number of households subscribing to GoD services will climb to more than 2 million by 2007.
About Hip Interactive Europe
Hip Interactive is a publisher and distributor of video games and accessories for interactive leisure. With its headquarters in Marseilles (France), Hip Interactive Europe publishes and distributes video games on all the European territories as well as other PAL territories. Hip Interactive Europe is present on all the main platforms: PC, Playstation 2, Xbox and Game Boy Advance. Hip Interactive Europe produces games based on its own brands such as CT Special Forces but also on licenses coming from the most important Hollywood Majors such as "The Mummy: The Animated series" from Universal. For more information, visit www.hip-europe.com.
About Stream Theory
Founded in 1996, Stream Theory, Inc. is a wholly owned subsidiary of Tadpole Technology plc (LSE: TAD). Stream Theory is revolutionizing the manner in which software is purchased, delivered and accessed by enabling true software-on-demand and virtualization models. Stream Theory has developed a patented framework that is a piracy deterrent for software publishers. The Company is a leading supplier of software streaming technology for delivering and managing software applications worldwide over IP and digital media. Leading software publishers, developers, portals, ASPs, and broadband ISPs have deployed the company's patented technology. Stream Theory is a Microsoft Gold Certified Partner and an IBM PartnerWorld member. For more information, visit www.streamtheory.com.
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