Strategy First Launches Online Store
For Immediate Release
Montreal, Canada. June 23, 2005. Software game publisher Strategy First, Inc. a wholly owned subsidiary of Silverstar Holdings, Ltd. (Nasdaq: SSTR), announces the launch of their much anticipated online store.
Today's announcement demonstrates Strategy First's commitment to ensuring the growth of the brand. This will be achieved by making their widely popular and successful back catalogue available as well as improving the availability of their newer releases. Strategy First also announced today that they will continue to expand their digital download catalogue to include many classic strategy favorites.
The introduction of online sales will be accompanied by a robust marketing campaign. "Our online e-marketing efforts will support and help drive the retail segment of our business. We recognize the need for a strong retail sector in order to achieve our overall goals," said Don McFatridge, President of Strategy First.
The Strategy First online store offers a selection of older titles available for digital download, and all of their new releases available for either download or physical product shipment.
"Our online store will give Gamers an opportunity to play some classic Strategy First titles, such as the "Jagged Alliance" and "Disciples" series," said McFatridge. "We strive to guarantee that Strategy Gamers will get exactly what they're looking for in a strategy game, and our online store now guarantees easy availability of that quality gaming experience."
"Since our acquisition of Strategy First a month ago, we have focused on upgrading the Company's title portfolio, diversifying hardware platforms on which its products will be distributed, further developing the Company's valuable intellectual properties, and expanding the Company's in store and online distribution channels," said Clive Kabatznik, CEO of Silverstar.
Online shoppers can purchase Strategy First games by visiting www.strategyfirst.com and clicking on the buy-now link for the game they want to purchase directly from the Company.
About Strategy First
Strategy First, Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Founded in 1990, the Company has grown rapidly, publishing major games in the industry such as "Supreme Ruler 2010" and "Disney's Aladdin Chess Adventures" and simultaneously developing its own in-house titles such as "O.R.B." and "Disciples II". After winning numerous awards for games such as "Disciples: Sacred Lands", "Kohan: Immortal Sovereigns", "Steel Beasts", "Galactic Civilizations", and "Jagged Alliance", Strategy First continues to push the gaming envelope with its own groundbreaking titles, while maintaining its reputation as a unique alternative for independent developers seeking to market their games to a worldwide audience. www.strategyfirst.com .
About Silverstar Holdings
Silverstar Holdings, Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high growth retail driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology related platforms. It currently owns Fantasy Sports, Inc., a dominant provider of fee-based NASCAR related and other fantasy sports games, Strategy First, Inc. a leading developer and worldwide publisher of entertainment software for the PC, as well as a stake in Magnolia Broadband, a fab-less semiconductor company and innovator of radio frequency (RF) solutions for the cellular industry. www.silverstarholdings.com
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