SteelSeries To Open New Store In Guangzhou China
Copenhagen, Denmark -- June 23rd, 2006 --
SteelSeries, a leading manufacturer of innovative
professional gaming gear, today announced the opening of its
second professional gaming gear retail store in China. The
new SteelSeries store is located at Booth 3-2A, 3F, Tianhe
Computer Galaxy, No. 504, Tianhe Road, Guangzhou,
China.
The new SteelSeries store officially opens June 25th, but
SteelSeries invite local gamers to participate in the grand
opening festivities taking place from the 24th to the 25th.
Gamers will be able to participate in Counter-Strike 1.6 and
Warcraft III competitions, prizes include gaming gear from
SteelSeries and a total prize purse of 3900 RMB. Several
hundred gamers are expected to visit the shop the first
weekend.
"Everything we do in China, we do with the greatest feeling
of support. It's evident that China boasts the most dedicated
fans, gamers, and supporters of the eSports culture, and
choosing China as the location for a second SteelSeries store
was such a natural choice," said Michael von Essen-Müller,
CEO for SteelSeries. "We hope the Chinese gamers will welcome
our new store, as a place to shop for gaming gear, but also
as a place where they can meet national and international
gamers."
At the store customers can always experience the latest
products from SteelSeries, and go hands-on with the full
product line. Award winning products from Icemat can also be
sampled and purchased, and knowledgeable sales people are
always available to offer advice about all products.
About SteelSeries
SteelSeries is a leading manufacturer of gaming accessories,
including headsets, keyboards, mouse pads and mouse
accessories. SteelSeries have been on the forefront of
professional gaming gear for 5 years, thanks to continued
innovation and product development in cooperation with
leading professional gamers. All SteelSeries products are
developed in co-operation with professional gamers to ensure
optimum performance and durability. SteelSeries supports the
growth of electronic sports through aggressive sponsoring of
teams and support of organisations, news sites, communities,
tournaments and LAN-events all over the world. For additional
information, visit http://www.steelseries.com