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SteelSeries/Interactive Ideas deal

Former's peripherals range now available in the UK through latter.

Copenhagen, October 6th, 2008- The leading manufacturer of innovative professional gaming gear, SteelSeries, today announced that the company’s line of high-end gaming peripherals is now available through award-winning Interactive Ideas’ distribution channels in the United Kingdom.

With over 14 years of experience in selling peripherals, accessories and software as well as housing highly respected brands such as Saitek, Hercules and NYKO, Interactive Ideas is an ideal addition to SteelSeries distribution channel in the UK.

“We have had a long association with Ideazon, working with them to introduce and build their products under the Zboard and Ideazon brands in the UK. With Ideazon being purchased by SteelSeries we are delighted to be able to bring the expanded range of SteelSeries products to our customers”, said Michael Breeze, Marketing Manager of Interactive Ideas. “SteelSeries have impressed us with their strong brand and relationship with the professional gaming community and have some exciting products in the pipeline.”

Michael Krog, EMEA Director of SteelSeries, added, “With the acquisition of assets from the Ideazon company in Canada (the manufacturer of the “Zboard” product range), we also got a quite extensive distribution channel list for Europe. With their expertise, customer base and long cooperation with Ideazon, Interactive Ideas seemed like a natural addition to our existing distribution channel in the UK, so we are looking forward to even broader market coverage and information flow.”

About SteelSeries:

SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces, available in more than 75 countries. SteelSeries, whose motto is “winning is everything,” has been on the forefront of professional gaming gear since its inception in 2001. The company has set a new benchmark for gaming accessories around the world thanks to continued innovation and product development in cooperation with leading professional gamers, the world’s most demanding IT consumers, who actually make a living based on the quality of SteelSeries products. SteelSeries’ development strategy is simple: Only products that take performance to the next level will be introduced. This ensures optimum performance and durability across a variety of gaming and other demanding applications. For more information, please visit

About Interactive Ideas:

Interactive Ideas are a leading value-added distributor of IT and Technology products, establishing themselves in the competitive IT industry by providing excellent customer service, proactively working with their partners and being able to identify emerging technologies. Recognition as a leading specialist distributor has come from leading awards from Computer Reseller News, Microscope and PC Retail in the past year with Interactive Ideas also being recognized as one of Red Hat’s top three distributors across EMEA. Past awards include the Inner City 100 award for growth and future entrepreneur of the year from Enterprise magazine. For more information, please visit

Kathryn Lamb

KL Associates

Phone: 01327 844880


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