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State of Gaming Report

510 million people playing online games.

December 20, 2010 — Hilversum, the Netherlands — SPIL GAMES today released its 2010 State of Gaming Report, based on data from comScore and analysis of the company’s own 130 million monthly active unique users. This report shows that online casual gaming has gone mass market: according to comScore, 1.3 billion people are on the Internet, and 510 million of them are playing online games. 

In 2010, the consumer appetite for casual online gaming was also evident on SPIL GAMES’ channels, which include,, and . The game sites averaged 400 million gameplays a month, or more than 150 new gameplays every second.  Additionally, two times as many individuals worldwide play online casual games on SPIL GAMES’ channels  than bought a gaming console in 2010.*

More highlights from the 2010 State of Gaming Report by SPIL GAMES include:  

Globally, the most popular game categories varied between girls, teen boys, and women:   Girls Teen Boys Women 1. Make over Racing Quiz 2. Hairdresser Sports Puzzle 3. Horse Action Time Management   The most popular game categories with Europeans are racing and skill, whereas Americans love to get daily advice: daily quizzes are by far the most popular games in the States.  Women like to take time for themselves, with puzzles and time-management games dominating their playing behaviour, and they like games that save their progress for the next session of play. Competition, achievement, control, and showing off dominate the playing behaviour of teen boys. They also want to be able to communicate with each other when playing games online. Daily quizzes that offer advice on style and clothing dominate girls’ playing behaviour.  Girls love to talk: users left 10,000,000 comments on all GirlsGoGames sites. Italian girls leave the most comments, followed by Dutch, Spanish-speaking, Russian, and American girls, in that order. In total SPIL GAMES sites had 5 billion game plays in 2010.  

“2010 was a record-breaking year in many respects,” says Oscar Diele, Chief Marketing Officer of SPIL GAMES. “But what’s most interesting are the trends we’re seeing in the casual gaming space: who is playing, what they’re playing, and how frequently they’re playing.

“This year we’ve really seen casual gaming come of age, especially at SPIL GAMES. We’ve pioneered the introduction of HTML5 as the technology of choice for mobile gaming, and we expect phenomenal growth in this sector in 2011. To think that five people a second are opening one of our games is, frankly, astonishing. It’s great to know that the entertainment we provide is reaching so many.”

Source: VGCharts year to date (15/12/2010):


Based in the Netherlands, SPIL GAMES owns and operates a global family of websites dedicated to online games. With 39 localized online game destinations in 19 languages, SPIL GAMES is ranked as a Top 60 most-visited online property in the world and attracts 130 million unique visitors to its websites each month (comScore Media Metrix). A deep understanding of the online gaming market enables SPIL GAMES to produce localized and targeted websites such as (for families), (for teens), and (for girls). In its current portfolio, SPIL GAMES has a collection of more than 4,000 online games, which have been developed both in house and through partnerships with top-tier game developers and studios.  Additionally, SPIL GAMES is present on the world's leading social networks through its game application, Zapapa. For more information, please visit

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Press Contact:

Scott Johnston

External Communications Manager


+31 (0)62 147 8442


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