The SR2 Collection, designed by British fashion label Joystick Junkies, is officially released this Friday17th October in conjunction with the launch of THQ’s video game Saints Row 2
Joystick Junkies has created six t-shirt and hoodie designs as part of the SR2 Collection which will appear in the Saints Row 2 game itself. The SR2 Collection features a variety of commercial and directional designs inspired by the games exaggerated pimp daddy style. The capsule will feature core jersey and carbon brushed upscale hoodies at accessible RRP’s of £27- £55.
The capsule features in both the Joystick Junkies Christmas 08 Injection and Spring Summer 09 collection available across Europe. The first designs are available now at www.joystickjunkies.com
Chris Birch, Creative Director at Joystick Junkies explained, “The Saints Row brand hits the streetwear fashion market spot on. It’s a great opportunity to use our expertise in interpreting video game imagery for the high street to introduce Saints Row alongside our fashion collections.”
Anthony Newall, European Product Marketing Manager for THQ commented, “ A large part of Saints Row 2 is about customisation, with players able to tweak every aspect of their player’s look and personality. It makes perfect sense for us to partner with a fashion label like Joystick Junkies to allow gamers to extend their in-game personality to the outside world with this unique clothing collection.”
Next week Joystick Junkies will also announce the winner of a Europeanwide design competition in conjunction with frontlineshop.com – Europe’s leading online streetwear store – to create one of the six designs in the collection.
Saints Row 2 is an open world action game due for worldwide release on October 17th 2008 on Xbox 360, PS3 and PC. The player takes on the role of leader of the 3rd Street Saints, a street gang based in the fictional city of Stilwater.
For further information please contact Spin Publicity, email@example.com, +44 (0) 207 253 5083 or for general enquiries Chris Birch, firstname.lastname@example.org, +44 (0) 207 724 9243
Joystick Junkies is a fast growing British fashion label that has successfully fused video games pop culture with street fashion. Now available in over 200 European stores ranging from the hottest boutiques to flagship stores of major high street retailers the brand is aimed at modern adventurers who want bold colours and graphics without compromising on comfort and style.
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, , and their respective logos are trademarks and/or registered trademarks of THQ Inc.