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SPILL GROUP and Viral Creations introduce branded games on game portals

Hilversum, October 26th- This week SPILL GROUP, the world's largest online game traffic generator, announced their cooperation with Viral Creations to promote 'branded games'. Viral Creations is specialized in developing viral marketing campaigns and for the next few months they will be actively promoting branded games on the online game portals of SPILL GROUP.

Mid November the first branded games will be launched on SPILL GROUP's portals. "Promoting our branded games using SPILL GROUP's mass traffic portals fits perfectly in our aim in actively involving consumers in our campaigns," says Carlo Haerens, co-founder of Viral Creations.

This cooperation shows that SPILL GROUP is playing its cards right, since viral marketing is emerging. This growth can be explained by the fact that the online penetration rate has gone up the past few years. It is possible to reach large groups of consumers at relatively low costs. The biggest strength of viral marketing is that the quality of contact is very high; one actually decides for himself to take a look at the message and to send it to friends, family or co-workers.

Viral Creations develops and produces viral marketing campaigns in order to support product innovations, promotions and brand activation. "In the near future I am planning on expanding our cooperation with Viral Creations to a Pan-European level," says Reinout te Brake, Chief Marketing & Business Development Officer of SPILL GROUP. Viral Creations specializes in viral games, viral clips and websites for various media formats such as internet or the mobile industry.


The Dutch holding company SPILL GROUP was founded in 2001 and has subsidiaries in Europe and Asia. Its aim is to become the number one player on game-traffic and online game advertising inventory. Currently, the company develops and runs more than forty gaming portals in European and Asia. Over 2 million unique visitors per day look for gaming entertainment on the SPILL Group's game portals. The current portfolio contains 3.000 online games of all genres - skill games, casual games and fun games. The portals are kept simple and are specifically designed for every country. Those wanting to play a game do not need to register, but can start right away.

Company Contact


Mirjam Assink

T: +31 35 647 8248

E: Mirjam@spillgroup.com

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