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SPIL GAMES traffic

Snow proves good news for online gaming operator with UK traffic up 15%.

HILVERSUM, THE NETHERLANDS, 1st December 2010 — SPIL GAMES, the worldwide leader in online gaming websites, announces a 15% increase in its UK sites’ traffic, as the earliest widespread snowfall since 1993 prevents many people from leaving their homes.

The growth comes as reports indicate more than 800 schools have closed and travel continues to be disrupted with flight cancellations, train delays and road closures.

Game genres that showed the greatest increase would suggest more women played games in the period monitored, with children’s games also seeing a significant boost.

Unique visitors to SPIL Games sites that include, and, rose by 15% Puzzle, Mahjong, Board & Card and Quizzes & Action games showed the greatest increase Make Up, Dress Up (boosted by Rhianna Dress Up) and Time Management titles also popular “With the Met Office UK issuing severe weather warnings for much of England, we’re expecting the trend to continue while this cold snap lasts,” said James Males, UK Managing Director SPIL GAMES. “While this disruption is an obvious inconvenience, the variety of free to play games on our sites offers something for people of all ages to while away the hours when stuck indoors.”

*For the period Monday 29th November 2010


Based in the Netherlands, SPIL GAMES owns and operates a global family of websites dedicated to online games. With 39 localized online game destinations in 19 languages, SPIL GAMES is ranked as a Top 50 most visited online property in the world (according to comScore Media Metrix) and attracts 130 million unique visitors to its websites each month. A deep understanding of the online gaming market enables SPIL GAMES to produce localized and targeted websites such as (for families), (for teens), and (for girls). In its current portfolio, SPIL GAMES has a collection of more than 4,000 online games, which have been developed both in-house and through partnerships with top-tier game developers and studios. For more information, please visit


Global Media Relations

Scott Johnston

External Communications Manager


+31 (0)62 147 8442

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