SPIL Games ranking

World's largest casual game portal network, according to comScore Media Metrix.

News by GamesIndustry International Contributor

Published on March 10, 2009

Hilversum, the Netherlands – March 10, 2009 – SPIL GAMES, the world’s ultimate online game destination, confirmed today that it has become the largest casual game portal network worldwide based on results from the latest comScore Media Metrix assessment. According to recent reports, SPIL GAMES’ worldwide traffic grew 75% in 2008, bringing its casual game portal network worldwide ranking from the #5 position in early 2008 to the #1 position at close of the year. SPIL GAMES surpassed other top online game portals as the leading dedicated destination network for casual games. SPIL GAMES also reports a 269% increase in traffic in the United States as well as a global revenue growth of 125% in 2008.

“We are particularly proud of reaching the number one ranking in casual game portal networks worldwide. SPIL GAMES is a stand-alone, fully-dedicated and independent portal network, while competitors like Yahoo! Games and MSN Games are general portals with a channel for casual games. And, over the last year, we've been dedicated to growing our audience through a strategy focused on providing quality, fun-to-play, localized, and segmented portals," said Peter Driessen, CEO of SPIL GAMES.

In addition to substantial traffic growth in the United States, SPIL GAMES saw increases in traffic in many other territories in its network of casual game portals last year: year-over-year traffic grew 113% in the United Kingdom, 52% in France, and 19% in Germany. In addition, SPIL GAMES finished the fourth quarter of 2008 with stronger-than-ever revenues. While the greatest concentrations of advertising revenue stream from the United States, the United Kingdom, the Netherlands, Germany, and France, SPIL GAMES works closely with advertising partners all around the world to develop advertising solutions and provide advergame seeding that reaches specific segments on its portals, making it not only the ultimate online destination for gamers, but for advertisers seeking the captivated attention of this valuable market as well.

For more information about SPIL GAMES, visit www.spilgames.com.

About SPIL GAMES

Based in the Netherlands, SPIL GAMES is the world’s ultimate online game destination, providing online games around the globe through more than 50 localized game portals in almost 20 languages. Each SPIL GAMES portal is targeted to a specific segment, including Families, Tweens, and Girls. A deep understanding of the online games market enables SPIL GAMES to produce localized portals dedicated to free-to-play, casual games with sites such as gamesgames.com (Family), agame.com (Tweens), and girlsgogames.com (Girls). SPIL GAMES has over 4,000 games in its current portfolio, which have been developed through partnerships with top-notch game developers and studios.

Attracting 100 million unique visitors to its portals worldwide (source: Google Analytics), SPIL GAMES has quickly established itself as the market leader in the casual gaming market (source: comScore Media Metrix). For more information, please visit: www.spilgames.com.

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Christopher Clarke

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North America

Eddiemae Jukes

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Germany

Martin Fischbacher