SpiderWorks Press Publishes New Book, "The Xbox 360 Uncloaked," Revealing The Inside Story Behind Microsoft's Multi-Billion Dollar Gamble
ARLINGTON, Virginia (May 8, 2006) -
SpiderWorks Press announces the exclusive book release of
Dean Takahashi's "The Xbox 360 Uncloaked," the real story
behind Microsoft's multi-billion dollar gamble, as they
battle with Sony and Nintendo to become a leading force in
the global video game industry. Now available in both eBook
and printed softcover editions from SpiderWorks.com (http://www.spiderworks.com/xbox360), coming
soon to Amazon.com and booksellers worldwide.
"The Xbox 360 Uncloaked" is the result of more than a hundred
interviews, many at the highest levels of Microsoft, as well
as countless months of independent investigative reporting.
This unique book goes beyond the official story to deliver a
true insider's perspective on the creation of Microsoft's
Xbox 360.
With unprecedented access, San Jose Mercury News Technology
and Gaming Writer Dean Takahashi takes you behind the scenes
as he reveals:
-- The birth of the machine as seen through the eyes of the
Xbox 360 engineers who designed it.
-- Blow-by-blow coverage of the heated internal debates as
senior Microsoft executives battle to define the future of
the Xbox brand.
-- The strategic chess moves as Bill Gates, Steve Ballmer,
and company take risk after risk, trying to outmaneuver their
archrivals for the brass ring: dominance of the incredibly
lucrative video game market and control of the digital
entertainment gateway in the living room.
-- Includes more than 50 photos!
Sony, Nintendo, Electronic Arts, the entire Microsoft Xbox
360 team, and the industry's most celebrated game developers
-- all of the major players are included in this captivating
story.
This book will not only appeal to gamers, but also to anyone
who's fascinated with high-stakes business strategies and the
hard-boiled politics involved in technology, product
development, and global marketing on a grand scale.
To order online or download a free PDF Preview, visit:
http://www.spiderworks.com/xbox360
BOOK INFORMATION:
Title: "The Xbox 360 Uncloaked: The Real Story Behind
Microsoft's Next-Generation Video Game Console"
Author: Dean Takahashi
Publisher: SpiderWorks Press
Printed: 6"x9" Softcover, 404 pages (with B&W Photos),
$24.95 US
ISBN-10: 0-977-78421-5
ISBN-13: 978-0-977-78421-5
eBook: PDF format, 404 pages (with Color Photos), $14.95
US
ABOUT THE AUTHOR
Dean Takahashi has been a business journalist for 17 years,
having written for the Wall Street Journal, Red Herring
Magazine, Los Angeles Times, The Orange County Register, and
Dallas Times Herald, and has appeared on CNN and CNBC. As a
die-hard gamer and author of the book "Opening the Xbox:
Inside Microsoft's Plan to Unleash an Entertainment
Revolution," Dean is currently a technology and gaming writer
for the San Jose Mercury News. For the latest breaking news
on the Xbox 360 and the world of video games, check out the
"Dean & Nooch on Gaming" blog at: http://blogs.mercurynews.com/aei/gaming/
ABOUT SPIDERWORKS PRESS
SpiderWorks specializes in technology-related eBooks and
printed books, providing quality content from respected
authors at a low price. Satisfying the immediate needs of
today's fast-paced digital lifestyle, SpiderWorks combines
traditional print production with innovative eBooks and the
rapid print-on-demand publishing services of Lulu.com to
deliver time-sensitive content to the marketplace quickly.
For more information, visit http://www.spiderworks.com
###
Media Contact:
Dave Mark
SpiderWorks, LLC
press@spiderworks.com
PRESS MATERIALS:
"The Xbox 360 Uncloaked" Book Cover:
http://www.spiderworks.com/art/xbox360bookcover.jpg
Photo of Author Dean Takahashi:
http://www.spiderworks.com/art/deantakahashi.jpg
MEMBERS OF THE PRESS:
Send an email to press@spiderworks.com
to request an author interview, book excerpt, or review
copy.
Copyright 2006 SpiderWorks, LLC. SpiderWorks is a trademark
of SpiderWorks, LLC. All other trademarks are the property of
their respective owners. All rights reserved.