SpecialEffect's One Special Day raises £455,000
Dozens of publishers donated proceeds from mobile and PC sales to charity helping people with disabilities play games
SpecialEffect today revealed the results of One Special Day 2019, saying that the initiative raised £455,000 ($592,000) for the UK-based charity to help people with disabilities enjoy gaming.
It was the fourth One Special Day campaign and saw developers and publishers pledge to donate revenue from their PC and mobile game sales from a single day to the charity. More than 75 organizations (including GamesIndustry.biz) partnered with SpecialEffect for One Special Day 2019, which took place October 4.
"The funds and awareness generated by One Special Day makes an enormous, life-changing difference," said SpecialEffect CEO and founder Dr. Mick Donegan. "It enables us to direct the funds where they're needed the most, helping so many more severely disabled people all over the world to play the games they love. Being supported by so many games industry partners is not only a tremendous funding boost, but a terrific morale boost to our passionate and dedicated team here at SpecialEffect. We are hugely grateful."
SpecialEffect has announced that this year's One Special Day will take place on Friday, October 2, adding that a number of its 2019 partners have already committed to be part of the 2020 event as well.