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Southeast Asian online market to hit $1bn by 2015

2011 revenues will top $474 million, says research firm

The Southeast Asian online games market is set to generate revenues of $1 billion by 2015, according to research group Niko Partners.

That's double the $474 million expected revenues of 2011, from a region that includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

"We critically analysed the results of our data collection in these six markets and discovered that Indonesia is a compelling market because of the fascination with Facebook games, Vietnam is the biggest market in the region based on revenue, and Thailand has the highest average revenue per paid user," said Lisa Cosmas Hanson, managing partner of Niko Partners.

"Beyond the known markets of China, Korea and Japan, in Asia these six Southeast Asian countries are bright rising stars."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.