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Sony: We want Xbox 360 to succeed in Japan

Shuhei Yoshida wants Japanese consumers to embrace "more sophisticated gaming" that PS3 and 360 offer over Nintendo's Wii

Sony's president of Worldwide Studios, Shuhei Yoshida, has said that he wants Microsoft's Xbox 360 to succeed in Japan in order to help push the concepts of high-definition gaming to local consumers.

With Nintendo's Wii the most popular console in the Japanese market, Yoshida would like both the PlayStation 3 and Xbox 360 to sell well in order to convince punters of a more sophisticated take on next-generation gaming.

"I like to see people here in Japan showing interest in high-definition gaming and more sophisticated gaming experiences," offered Yoshida, in an interview with our sister site Eurogamer.net.

"In terms of realistic-looking graphics and smarter AI, they haven't really shown the appetite for what this generation of gaming can offer. I'd really like to see both PS3 and 360 succeed here."

"What Microsoft is offering and what we are offering are closer, compared to what other platforms are offering. Because of that commonality, the new games coming out on 360 and PS3 help to get consumers more interested in this generation of gaming," he added.

Both consoles are currently being trounced in Japan by Nintendo's Wii. And although the Xbox 360 has been outselling PS3 in recent weeks, Yoshida sees the success as short-lived.

"Quite honestly, the real number being sold - we haven't seen real acceptance of the platform here in the Japanese market. The Nintendo Wii is still by far the biggest platform in Japan," he said.

And still on the subject of Microsoft, Yoshida admitted he's impressed with the New Xbox Experience, prefering the style of the avatars over Nintendo's Miis.

"I think it's quite nice. I like the avatar designs they're working on. Personally, Microsoft's work is closer to my personal preference. The Miis are very nice, but everybody looks cute, like Japanese-style characters," he said.

The full interview with Shuhei Yoshida, where he discusses the release of Home, forthcoming PS3 titles and the success of PSP, can be read here.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.