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Sony to grow Crackle service via PSN - report

Channel for original content, film and TV to reach wider audience through PS3

Sony's online video channel Crackle is to gain a greater presence on the PlayStation Network, and could become the main entertainment channel on the service.

That's according to a report by the New York Times, which states Crackle - a portal airing original content alongside movies and TV shows - could grow considerably from its current 4 million unique users with the help of the PlayStation 3.

Original programming for Crackle costs around $1 million per episode, with Sony increasing the big-name talent acting in and directing the content. It also features over 200 Sony Pictures movies and shows such as Starsky & Hutch, Astro Boy and Breaking Bad - aiming for an audience of 18-34 year-olds.

Bringing Crackle to TV sets via the 50 million-plus subscribers of PSN "offers a great deal of scale that is terrific from an advertiser perspective," Eric Berger, Sony Pictures Television’s SVP for digital told the NYT.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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