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Sony targets India with kabaddi game

Partnership with Gameshastra to focus on regional sports for PS2 title

Sony is teaming with Gameshastra to create Indian sports titles for the local market.

The format holder has already pledged support for the expanding Indian market, earlier this year signing 13 developers to create games specifically for Indian consumers.

"We feel that the Indian gaming market with its current growth has reached a level where a new concept like this can be tried and we expect it to do very well," commented Sony Europe COO Jim Ryan.

"We are delighted to be partnering with Gameshastra in this endeavour and have every belief that it will be a huge success."

The game will feature a number of sports including kabaddi, kho kho and guilli danda and will be released in Spring 2009.

"A typical Indian gamer is a city-bred youth who has no idea about traditional Indian games," offered Prakesh Ahuja, CEO of Gameshastra.

"These games have an inherent Indian rustic appeal to them which will be appreciated by Indian gamers if presented in an interesting format. We are confident that the old world charm of these games would appeal not only to people in India but also to the Indian diasporas worldwide."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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