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Sony slashes PS3 prices in Japan

Sony Japan has announced further price cuts for the PlayStation 3 — and the introduction of a 40GB model for less than the price of the current 20GB unit.

Sony has announced further price cuts for the PlayStation 3 in Japan, as well as the introduction of the 40GB model to the region.

The 40GB unit, which lacks backwards compatibility, memory card slots and some USB ports, will actually sell for less than the 20GB unit in the region.

The 20GB model will now retail for JPY 44,980, down from JPY 49,980, effective from October 17.

The 40GB model will sell for JPY 39,980 when it's introduced to the market on November 11.

And the 60GB model, which currently retails for around JPY 60,000, will drop to JPY 54,980.

Sony initiated a change in its PAL PS3 business plan late last week by introducing a new 40GB model to market and dropping the price of the 60GB unit.

It then emerged yesterday that the 60GB unit would actually be discontinued as soon as all current stocks were sold, leaving only the lower spec SKU on the market.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.